CRM Expert

1 month ago

Lagos, Lagos, Nigeria Uridium Technologies Full time

Job Brief

  • The CRM Expert will optimise our CRM system and processes to enhance customer satisfaction, loyalty, and overall business performance.
  • This role will involve managing CRM data, implementing best practices, and providing strategic insights to support our sales and marketing efforts.

Responsibilities

  • Oversee the implementation and maintenance of our CRM system, ensuring its optimal functionality and integration with other business systems.
  • Configure and customize the CRM system to meet specific business requirements and workflows.
  • Develop and maintain data quality standards, ensuring data accuracy and consistency.
  • Develop and implement strategies to improve customer engagement, satisfaction, and loyalty.
  • Analyze customer data to identify trends, opportunities, and areas for improvement.
  • Develop and execute customer segmentation and targeting strategies
  • Provide CRM support to sales and marketing teams, including training, troubleshooting, and data analysis.
  • Develop and implement CRM-based sales and marketing campaigns.
  • Track and analyze campaign performance to measure effectiveness and identify areas for optimisation
  • Develop and maintain comprehensive CRM reports and dashboards to track key performance indicators KPIs.
  • Analyze data to identify trends, opportunities, and challenges.
  • Provide actionable insights to support decision-making.

Qualifications

  • Bachelor's degree in business administration, marketing, or a related field.
  • Proven experience as a CRM Expert or in a similar role.
  • In-depth knowledge of CRM systems e.g., Salesforce, HubSpot, Zoho.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.

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