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Marketing Manager

4 months ago

Lagos, Lagos, Nigeria Crown Interactive Full time

Responsibilities

Developing Marketing Strategies:

  • Create and execute comprehensive marketing plans to drive product awareness, user acquisition, and customer retention.
  • Analyze market trends, competitors, and customer feedback to identify opportunities for growth.
  • Collaborate with other departments such as Product Development and Sales to align marketing strategies with overall company objectives.

Brand Management:

  • Define and maintain the company's brand identity across all marketing channels.
  • Ensure consistency in messaging, tone, and visual elements in all marketing materials.
  • Monitor brand perception and reputation, and implement strategies to enhance brand image.

Digital Marketing:

  • Oversee digital marketing efforts including SEO, SEM, email marketing, social media marketing, and content marketing.
  • Utilize analytics tools to track and analyze the performance of digital marketing campaigns and optimize strategies for maximum ROI.
  • Stay updated on digital marketing trends and best practices and implement innovative techniques to reach target audiences.

Content Development:

  • Plan, create, and distribute engaging content such as blog posts, articles, whitepapers, case studies, videos, and infographics.
  • Ensure content is optimized for SEO and aligned with target audience interests and preferences.
  • Collaborate with internal and external stakeholders to develop compelling content that supports marketing objectives.

Customer Relationship Management CRM:

  • Implement and manage CRM systems to track customer interactions, segment audiences, and personalize marketing communications.
  • Develop and execute strategies to nurture leads and drive customer engagement throughout the sales funnel.
  • Gather and analyze customer feedback to improve products, services, and marketing strategies.

Event Marketing:

  • Plan and execute events such as webinars, conferences, trade shows, and
  • product launches to generate leads and foster customer relationships.
  • Coordinate logistics, manage budgets, and collaborate with vendors and partners to ensure successful event execution.
  • Measure the effectiveness of event marketing initiatives and iterate strategies based on feedback and performance metrics.

Team Leadership and Management:

  • Recruit, train, and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
  • Delegate tasks and responsibilities effectively, setting clear goals and expectations for team members.
  • Provide regular feedback, performance evaluations, and professional development opportunities to support team growth and success.

Budget Management:

  • Develop and manage marketing budgets, allocating resources effectively to achieve marketing objectives within financial constraints.
  • Monitor expenses, track ROI, and adjust strategies as needed to optimize budget utilization and maximize results.

Reporting and Analysis:

  • Generate regular reports on key marketing metrics, providing insights and recommendations to stakeholders.
  • Conduct market research, competitive analysis, and customer surveys to inform decision-making and identify areas for improvement.
  • Use data-driven insights to refine marketing strategies and tactics, continuously optimizing performance and driving business growth.

Cross-Functional Collaboration:

  • Collaborate with cross-functional teams including Sales, Product Development, Customer Support, and Executive Leadership to align marketing initiatives with overall business objectives.
  • Communicate effectively with stakeholders, keeping them informed of marketing activities, successes, and challenges.

Required Skill/Competencies

  • Digital Marketing Expertise: Must have a strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media marketing, content marketing, and online advertising.
  • Product Knowledge: Ability to understand the software solutions offered by Crown Interactive Ltd is crucial. This includes understanding the features, benefits, and value propositions of the products, as well as how they solve customers' problems.
  • Market Research: Being able to conduct thorough market research to understand the target audience, competitors, industry trends, and customer needs
  • Analytical Skills: The ability to analyze data and metrics to evaluate marketing performance, track ROI, and make data-driven decisions is critical. his includes proficiency in tools like Google Analytics, CRM software, and marketing automation platforms.
  • Content Creation: Strong writing skills for creating compelling content such as blog posts, whitepapers, case studies, and website copy.
  • Additionally, multimedia skills like graphic design, video editing, and photography beneficial for creating engaging content.
  • Brand Management: Ability to maintain a consistent brand identity across all marketing channels and ensuring that messaging aligns with brand values and objectives
  • Communication Skills: Excellent communication skills to effectively convey the company's prospects, partners, and internal teams.
  • Leadership and Team Management: Ability to lead a team provide guidance and motivate team members to achieve results.
  • Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines is important in a fast-paced marketing environment.
  • Adaptability and Creativity: Ability to adapt and open to trying new strategies and tactics. Create and develop innovative marketing campaigns that stand out in a crowded marketplace.
  • Technical Skills: Technical knowledge of software development processes, coding languages, or the specific technology stack used by the company can be beneficial for understanding the product, and communicating effectively with the development team will be an added advantage.
  • Customer Focus: Ability to attract and retain customers, have a customer-centric mindset, and be able to empathize with the needs and pain points of customers.

Experience and Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
  • Minimum of 5 – 10 years of hands-on experience
  • Proven experience in marketing roles within the technology or software solution company