Marketing Manager

3 weeks ago

Lagos, Lagos, Nigeria Neovarsity Africa Full time

Job Description

  • The Marketing Manager develops, implements, and oversees marketing strategies to drive business growth and enhance brand awareness.
  • This role involves creating and executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve organizational goals.
  • The Marketing Manager ensures that all marketing efforts align with the company's overall objectives and target audience.

Responsibilities
Strategy Development:

  • Develop and execute comprehensive marketing strategies and plans to achieve business goals and increase market share.
  • Conduct market research to identify trends, opportunities, and competitive landscape.
  • Set marketing objectives and key performance indicators KPIs to measure campaign effectiveness.

Campaign Management:

  • Create, manage, and optimize marketing campaigns across various channels including digital, print, social media, and events.
  • Oversee the creation of marketing materials, including advertisements, brochures, and website content.
  • Monitor and analyze campaign performance, making data-driven decisions to improve results.

Team Leadership:

  • Lead and mentor the marketing team, providing guidance and support to achieve departmental and company objectives.
  • Coordinate with external agencies, vendors, and partners to execute marketing initiatives.
  • Manage the marketing budget, ensuring efficient allocation of resources.

Brand Management:

  • Develop and maintain the company's brand identity, ensuring consistency across all marketing materials and communications.
  • Implement strategies to enhance brand visibility and reputation.

Customer Insights:

  • Analyze customer behavior, preferences, and feedback to tailor marketing strategies and improve customer engagement.
  • Utilize analytics tools to track and measure customer interactions and campaign effectiveness.

Collaboration:

  • Work closely with sales, product development, and other departments to align marketing strategies with business objectives.
  • Collaborate on product launches, promotions, and special events.

Reporting:

  • Prepare and present regular reports on marketing performance, ROI, and key metrics to senior management.
  • Provide insights and recommendations based on data analysis.

Education

  • Minimum: Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
  • Preferred: Master's Degree in Marketing, Business Administration, or an equivalent advanced degree.

Experience:

  • Minimum: 3-5 years of experience in marketing roles, with a proven track record of successful campaign management and strategy development.
  • Preferred: Experience in a managerial role or leading a marketing team, along with industry-specific experience.

Skills:
Strategic Thinking:

  • Ability to develop and implement effective marketing strategies aligned with business goals.

Project Management:

  • Strong organizational and multitasking skills to manage multiple campaigns and projects simultaneously.

Creativity:

  • Innovative thinking to create compelling marketing content and campaigns.

Analytical Skills:

  • Proficiency in analyzing data, measuring campaign performance, and deriving actionable insights.

Communication:

  • Excellent verbal and written communication skills for effective messaging and team collaboration.

Technical Proficiency:

  • Familiarity with marketing tools and platforms e.g., Google Analytics, CRM systems, social media management tools.

Leadership:

  • Proven ability to lead and motivate a team, manage external partnerships, and oversee complex projects.

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