B2B Social Media Marketing Manager
1 month ago
JOB SUMMARY
What we are looking for in youExperience managing social media platforms for tech brands, part of a content team or marketing agencyHands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and RedditAn analytical eye and a good sense for the type of content that performs best depending on platform and objectiveExperience with educational content funnels, and using video as a core social media marketing assetExceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teamsExcellent verbal and written communication skills, strong content marketerProven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing qualityWillingness to travel up to 4 times a year for internal events.What we offer youYour base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner:Fully remote working environment - we've been working remotely since 2004Personal learning and development budget of 2,000USD per annumAnnual compensation reviewRecognition rewardsAnnual holiday leaveParental LeaveEmployee Assistance ProgrammeOpportunity to travel to new locations to meet colleagues at 'sprints'Priority Pass for travel and travel upgrades for long haul company events.
RESPONSIBILITIES
Create, schedule and publish content and campaigns across multiple social media channelsDeliver regular analysis and reporting on social media metrics, content performance and campaigns resultsSupport the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actionsDevelop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards actionBe responsible for executing A/B and multivariate growth testsBe audience centric, focusing on platform and community moderation, as well as direct audience engagementCreate awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.
REQUIRED SKILLS
Business development, Social media marketing, Digital content development and editing (social media, blogs, etc.), Sales strategy, Team leadership, Communication
REQUIRED EDUCATION
Bachelor's degree
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