Graduate B2B Social Media Manager

6 days ago


Lagos, Lagos, Nigeria Canonical Full time

What your day will look like

  • Create, schedule and publish content and campaigns across multiple social media channels
  • Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
  • Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions
  • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
  • Be responsible for executing A/B and multivariate growth tests
  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
  • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
  • Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

  • Interest in managing social media platforms for a tech brand with a very technical audience
  • Hands-on knowledge of social media management tools, an understanding of web analytics tools social and web
  • Experience with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective
  • Experience with educational content funnels, and using video as a core social media marketing asset
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Willingness to travel up to 4 times a year for internal events


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