Brand Manager
4 weeks ago
ABOUT THE COMPANY
PZ Cussons is a multinational consumer goods business. We manufacture and distribute some of the most familiar household brands in the world, from Imperial Leather to Cussons Baby, Morning Fresh to St. Tropez. We operate in four core categories – Personal Care & Beauty, Home Care, Food & Nutrition and Electricals and employ over 5,000 people across Africa, Europe, Asia, and North America.
JOB SUMMARY
Qualifications, Experience & Competencies Bachelor's Degree 5-7 years demonstrated experience in Brand Management Professional Qualification in Marketing is essential IT savvy including the use of MS Office Suite of ApplicationsCapabilities/Technical skills:Consumer Champion: Insight generation (Developed) Communication (Proven strength) Digital (Proven strength)Brand Champion: Brand propositions (Developed) Strategy (Developed)Profit and Growth Champion: Commercial delivery (Proven strength) RTM (Proven strength)Innovation Champion: Innovation (Developed) NPD and PLM (Proven strength)Business Leader: Personal leadership (Developed) Personal drive (Developed) Talent development (Developed)
RESPONSIBILITIES
Job Purpose Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategiesSignificant Relationships (Internal & external) Regional Marketing team Brand Development & Activation Team Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital Advertising agencies & Service providersKey Accountabilities Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation. Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance Monitor and report the regional brand's performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the brand. Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 Collate local consumer insights and output from research plans to feed into the development of the brand strategy Define pricing policy for products within the brand portfolio in the Region Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growthJob Context & Special Features:May require: Significant in-country and regional travel International travel Flexibility to work on weekends
REQUIRED SKILLS
Market research, intelligence, Brand management, Activation campaigns, Team leadership, Planning
REQUIRED EDUCATION
Bachelor's degree
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