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Assistant Brand Manager
4 weeks ago
Job Summary:
- As the Assistant Brand Manager, you will be responsible for supporting the development and implementation of effective brand strategies that enhance the company's market presence and drive business growth.
- This role involves assisting with brand positioning, go-to-market strategies, and monitoring marketing trends to identify opportunities for brand expansion.
- The Assistant Brand Manager will work closely with other marketing team members to ensure consistent brand messaging and integrity across all marketing initiatives.
Responsibilities:
- Assist in developing the brand strategies and ensure their effective implementation.
- Assist in translating brand strategies into brand plans, brand positioning and go-to-market strategies.
- Monitor marketing trends and identify new growth opportunities/areas for the company's products.
- Analyze brands positioning in the market to crystallize targeted consumers insights.
- Maintain brand integrity in all marketing initiatives and communications.
- Liaise with other team members to promote brand success.
Education and Experience Requirements:
- First degree in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
- Minimum of 7 years' experience in marketing, with at least 3 years at a supervisory level and exposure to the FMCG environment.
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