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General Manager-Marketing

3 months ago

Lagos, Lagos, Nigeria Carloha Nigeria Full time

ABOUT THE COMPANY

Online Products
It includes US main website, mobile website, mobile APP, WeChat Mini-Program. Online business can cover all 48 contiguous states in the US.
Offline Business
It owns and manages several local stores and maintenance centers and has 200 employees dedicated to providing users with high-quality, reliable and warranted services.

JOB SUMMARY

Weare looking to hire a General Manager – Marketing who will be responsible forleading the marketing efforts of our automobile brands and developing effectivestrategies to increase brand awareness and market share. The General Manager –Marketing will oversee all aspects of the marketing department, including brandmanagement, digital marketing, and market research. Theideal candidate must have excellent leadership skills, a proven track record ofdeveloping successful marketing strategies, and the ability to drive brandawareness and growth in a highly competitive market. A strong background andexperience in automobile marketing is highly preferred.Job Role: General Manager-Marketing.Job Location: LagosJob Type: Full-TimeSalary:Very attractive.

RESPONSIBILITIES

Marketing Strategy Development and Execution:Developand implement comprehensive marketing strategies to promote our portfolio anddrive brand awareness/visibility and market share.Analyzemarket trends, customer behavior, and competitor activities to identifyopportunities and inform marketing strategies.Collaboratewith the sales and product teams to ensure effective coordination and alignmentof marketing and sales initiatives.Monitorand capitalize on market trends and competitor activities to identifyopportunities for brand growth.Monitorand analyze marketing performance metrics to identify areas for improvement.Brand Management And EngagementDevelopand implement an approach to brand management and engagement that aligns withbrand strategies across the organization.Collaboratewith stakeholders to ensure that strategies and activities across alldepartments enhance organizational public image and resonate with externalstakeholders.Digital Marketing:Overseethe development and execution of digital marketing strategies, includingSEO/SEM, email marketing, social media, and online advertising.Ensureeffective use of CRM systems to manage leads and customer relationships.Overseethe development of marketing collateral and digital assets to support sales andbrand initiatives.Customer RelationshipManagement:Buildand maintain strong relationships with customers, dealers, and other stakeholders.Ensurea high level of customer satisfaction through excellent service and attentionto customer needs.Addressand resolve customer complaints promptly and effectively.Team Leadership and PerformanceMonitoring:Monitorand analyze marketing performance metrics to identify areas for improvement.Utilizedata analytics and marketing metrics to track campaign performance and optimizestrategies.Fostera positive, motivating, and results-driven work environment.Conductregular marketing meetings, set clear objectives, provide regular performancefeedback, and support the marketing team in achieving their goals.Prepareregular marketing reports for senior management.Financial Management:Managethe marketing budget effectively to maximize ROI and ensure cost efficiency.Prepareand present financial reports, marketing forecasts, and performance analyses.Identifycost-saving opportunities and ensure financial efficiency.Qualifications:Bachelor'sdegree in Business, Marketing, or a related field (Master's degree preferred).Extensiveexperience of over 20 years in marketing management, with at least 10 years ina managerial role with a significant portion in FMCG, Automobile,Manufacturing, IT or Marketing Agency.Proventrack record of developing successful marketing strategies and driving brandgrowth. Essential Skills:Strategicplanning: Ability to develop and execute comprehensive marketing strategiesaligned with business goals.Strongunderstanding of marketing principles, digital marketing, and brand management.Strongleadership and people management skills, with the ability to motivate anddevelop a high-performing marketing team.Budget-managementskills and proficiency.Excellentcommunication and interpersonal skills, with the ability to effectivelynegotiate and build relationships with dealers, customers and stakeholders.Abilityto analyze data, prepare reports, and present findings to senior management.Abilityto work in a fast-paced and dynamic environment.

REQUIRED SKILLS

Market research, intelligence, Customer service, Business to Business (B2B) sales, Account management, Business strategy, Product demonstration and promotion, Sales strategy, Team leadership, Customer support, CRM systems, Marketing

REQUIRED EDUCATION

Bachelor's degree