Digital Marketing Executive

1 month ago

Lagos, Lagos, Nigeria Finchglow Travels Limited Full time

ABOUT THE COMPANY

Finchglow Travels Limited was registered in February 2002 as a Limited Liability Company. The company started off as a travel agency in June 2006. We are fully licensed by IATA (International Air Transport Association) and also a member of NANTA (National Association of Nigeria Travel Agencies). The introduction of BSP/ E-Ticketing made a change in focu...

JOB SUMMARY

Qualifications / Certification First Degree in Mass Communications or in a related field. Professional membership/certification is an added advantage.Experience: Minimum of 2 years' relevant experience. Experience in the travel industry and working with multiple stakeholders is an added advantage.Skills & Knowledge: Ability to work under pressure and effectively multi-task while maintaining professional rapport with clients. Conversant with Digital Media platforms. In-depth experience with website analytic tools. Excellent oral and written communication skills. Strong organizational and time management skills. Excellent attention to detail. Highly innovative. Proficiency in personal productivity tools such as Microsoft Word, Excel, PowerPoint, etc.Method of ApplicationInterested and qualified candidates should send their CV to: the provided email address using the Job Title as the subject of the email.

RESPONSIBILITIES

As a Digital Marketing Executive, you will be responsible for running various marketing campaigns over various platforms to gain visibility and return on investment. You will also be responsible for creating original text and video content, managing posts and responding to followers on all platforms.Key Duties Carryout SEO/Digital Marketing Campaigns that will drive engagement, increase visibility and lead to leads conversion Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Perform ongoing keyword discovery, expansion and optimization, optimize copy and landing pages for search engine marketing Stay up to date with emerging technologies and trends in design tools and applications and use of them to maximize output Monitor, increase web/engagement metrics; bounce rate, page time, visit duration, views for each subsidiary Create campaigns and calls-to-action that drive target audience to our sites and generate leads for each subsidiary Brainstorm new digital marketing platforms and ways to capture customer attention Create, proofread and edit for various digital marketing content to ensure consistency in branding Research and implement search engine optimization recommendations Generate and share contents for each subsidiary' blog Set up and optimize each subsidiary's pages within each platform to increase the visibility of company's social content Analyze digital marketing campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement Work with other departments to develop digital marketing timelines coinciding with new service releases, ad campaigns, or other brand messages Write post for each subsidiaries' blog Collaborate with other teams, like operations and sales to ensure brand consistency. Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators. Carry out responsibilities as assigned by the Digital Marketing Manager

REQUIRED SKILLS

Competitor and market analysis, Market research, intelligence, Search engine marketing (SEM), Brand management, Social media marketing, Marketing, Account management

REQUIRED EDUCATION

Bachelor's degree

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