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Digital Account Lead

4 months ago

Lagos, Lagos, Nigeria Pulse NG Full time

Job Description

  • As a Digital Account Lead and Strategist, you will oversee the digital marketing efforts for clients.
  • Our ideal candidate should possess a strong understanding of digital marketing strategies, exceptional leadership skills, and a passion for sports betting.
  • You will be responsible for developing and executing comprehensive digital marketing campaigns, managing client relationships, and driving business growth through innovative digital strategies.

Key Responsibilities
Client Management:

  • Serve as the primary point of contact for the sports betting client, ensuring clear communication and understanding of client goals and expectations.
  • Build and maintain strong client relationships through regular meetings, reporting, and proactive communication.
  • Develop and present strategic digital marketing plans, campaign ideas, and performance reports to clients.

Strategic Planning:

  • Develop and execute comprehensive digital marketing strategies.
  • Analyze market trends, competitor activities, and audience insights to inform strategic decisions.
  • Collaborate with cross-functional teams creative, content, analytics, and development to ensure cohesive and effective campaign execution.

Campaign Management:

  • Oversee the planning, implementation, and optimization of digital marketing campaigns across various channels.
  • Monitor campaign performance, analyze data, and provide actionable insights to improve results.
  • Manage budgets, timelines, and resources to ensure projects are delivered on time and within scope.

Performance Analysis:

  • Utilize analytics tools to track and measure campaign performance, providing regular reports to clients and internal stakeholders.
  • Identify key performance indicators KPIs and set benchmarks for success.
  • Continuously optimize campaigns based on data-driven insights and client feedback.

Qualifications
Education and Experience:

  • Bachelor's degree in Marketing / Communications / Business, or a related field. A Master's degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a focus on account management and strategy development.
  • Experience working with a sports betting brand.
  • Proven track record of managing successful digital marketing campaigns within the sports betting industry.
  • In-depth knowledge of sports betting, including different sports, types of bets, odds calculation, and popular betting markets.

Skills and Competencies:

  • Strong understanding of digital marketing channels, tools, and best practices.
  • Excellent communication and presentation skills, with the ability to convey complex ideas to clients and internal teams.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Proficiency in analytics and marketing tools
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Leadership and team management skills, with a focus on collaboration and innovation.

Personal Attributes:

  • Passion for sports betting and a deep understanding of the sports betting industry.
  • A passion for sports which includes vast knowledge of sports, teams, and players across various leagues and competitions.
  • Creative thinker with the ability to develop innovative and impactful marketing strategies.
  • Detail-oriented and highly organized, with the ability to manage time effectively.
  • Adaptable and flexible, with the ability to thrive in a fast-paced, dynamic environment.