Assistant Trade Marketing Manager

6 days ago

Lagos, Lagos, Nigeria PZ Cussons Full time

Responsibilities:

  • Develop marketing strategies aligned with the brand strategy
  • Act as the key liaison between product development and buyers
  • Maintain customer relationships for future purchases
  • Cultivate programs that ensure products sell in-store
  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
  • Leading and implementing channel-specific marketing strategies and plans for assigned retailers
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
  • Leading activation programs with partners to improve brand visibility
  • Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

Qualifications:

  • Possess a university degree, in BSc/BA in Marketing, Communications or a similar field/ Business Administration
  • Possess 2 - 4 years' experience gained across sales/consumer/customer marketing
  • A track record in Sales preferably in more than one area. Particularly critical is previous experience of the Field Sales and other customer facing roles.
  • Excellent understanding of subscriptions marketing including retention, acquisition
  • Creative thinker and proactive problem solver
  • Proven experience as a Subscriptions Marketing role or similar role such as CRM
  • Ideally a good understanding of Google Analytics
  • Excellent communication skills
  • Strong attention to detail
  • Analytical mind and strong quantitative skills

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