Trade Marketing Manager
2 weeks ago
Context/Scope:
A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.
Key Accountabilities:
- Manage trade spend efficiently to drive brand strategies and ''win at the shelf"
- Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
- Contribute consumer insights to inform the market and regional view
- Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region s.
- Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
- Evaluate trade spend ROI
- Manage and ensure the deployment, installation, compliance and maintenance of merchandising and point of sale materials in assigned Regions
Measurement/Performance Indicators
- Brilliant execution of all activation activities and in line with agreed objectives
- Effective POP deployment
- Target vs. Actual performance KPIs
- Availability of pre and post evaluation of all activation activities.
Internal & External Relationships:
- Activation and Merchandising Manager
- RSM, ASMs, and Marketing team
- Activation Agencies/vendors
- PZ Marketing & Sales network
Qualification, Knowledge, Skills & Experience Needed:
Qualifications:
- First Degree in any discipline
- Computer literacy MS Word, Excel, PowerPoint
Experiences: What experience brings success to this role
- Minimum of 3 years commercial experience in marketing or sales
- Demonstrable record of success in a customer or field sales management role
- Understands customers and the selling process
Knowledge: What does the person need to know
- Good knowledge of business objectives and priorities.
- Knowledge of Shopper, channel and category trends
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