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Loan Marketing Executive
4 months ago
Job Description: Loan Marketing Executive
Position Title: Loan Marketing Executive
Location: Lagos, Nigeria
Reports To: Manager
Job Summary:
The Loan Marketing Executive is responsible for promoting and selling the company’s loan products to potential clients. This role involves developing and implementing marketing strategies to drive loan sales, building and maintaining relationships with customers, and meeting sales targets. The executive will work closely with the marketing and sales teams to achieve the company’s financial goals.
Key Responsibilities:
Marketing Strategy and Planning:
Develop and implement effective marketing strategies to promote loan products.
Conduct market research to identify potential clients and market trends.
Create marketing campaigns and promotional materials to attract new customers.
Monitor and analyze the effectiveness of marketing initiatives.
Sales and Client Acquisition:
Identify and target potential clients through various channels, including online platforms, social media, and networking events.
Conduct sales presentations and meetings with potential clients to explain loan products and services.
Build and maintain a strong client base to ensure repeat business and referrals.
Meet and exceed sales targets and performance metrics.
Customer Relationship Management:
Develop and maintain strong relationships with clients to ensure customer satisfaction.
Address client inquiries and provide accurate information about loan products.
Assist clients in the loan application process, ensuring a smooth and efficient experience.
Collaboration and Teamwork:
Work closely with the marketing and sales teams to align strategies and achieve common goals.
Collaborate with other departments, such as underwriting and customer service, to ensure seamless operations.
Participate in team meetings and contribute to the development of new marketing initiatives.
Reporting and Analysis:
Prepare regular reports on marketing and sales activities, including performance metrics and customer feedback.
Analyze data to identify trends and opportunities for improvement.
Provide recommendations for enhancing marketing strategies and increasing sales.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
Proven experience in marketing and sales, preferably in the financial services or loan industry.
Strong knowledge of marketing principles and techniques.
Excellent communication, negotiation, and interpersonal skills.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office Suite and CRM software.
Goal-oriented with a track record of meeting or exceeding sales targets.
Preferred Skills:
living around the environment
Full-time position with occasional travel required for client meetings and events.