Senior Marketing Manager

2 days ago


Ajah Ward, Nigeria Whip-smart Service Providers Limited Full time
Job Description for Marketing Manager

About the Role:

We are seeking a skilled Marketing Manager to lead our marketing efforts and drive business growth. The ideal candidate will have a strong understanding of marketing principles and strategies, as well as excellent communication and leadership skills.

Key Responsibilities:

  1. Marketing Strategy: Develop and implement comprehensive marketing strategies to increase brand awareness, generate leads, and drive customer acquisition.
  2. Campaign Management: Plan and execute multi-channel marketing campaigns across various platforms, monitor and analyze their effectiveness, and adjust strategies as needed.
  3. Brand Management: Ensure consistent brand messaging across all marketing channels, oversee the creation of marketing materials, and work with design and sales teams to maintain a cohesive brand image.
  4. Market Research & Analysis: Conduct regular market research to identify customer preferences, competitive positioning, and market opportunities, and analyze sales and marketing data to track the success of marketing strategies and campaigns.
  5. Team Leadership: Lead and mentor a team of marketing professionals, set clear goals and KPIs, and provide ongoing feedback and performance evaluations.
  6. Budget Management: Develop and manage the marketing budget, ensuring cost-effective marketing strategies, and track and report on marketing expenditures and ROI.
  7. Stakeholder Communication: Liaise with senior management and other departments to align marketing objectives with business goals, and present marketing strategies and campaign results to leadership and stakeholders.

Requirements:

  • Education: Bachelor's degree in Marketing, with a master's degree or relevant certifications a plus.
  • Experience: 2-7 years of experience in marketing, with proven success in managing marketing teams and campaigns.
  • Skills: Strong knowledge of marketing tools and platforms, excellent project management, communication, and leadership skills, analytical mindset, creativity, and problem-solving abilities.
  • Technical Skills: Proficiency in marketing automation tools and design software, familiarity with web analytics tools, Google Ads, and paid social media advertising.
  • Personal Attributes: Strong attention to detail, organizational skills, adaptability, and passion for marketing and staying up to date with industry trends.

Working for Whip-smart Service Providers Limited:

Whip-smart Service Providers Limited is a dynamic and growing company that values innovation, teamwork, and customer satisfaction. As a Marketing Manager, you will have the opportunity to work with a talented team of professionals, develop your skills and expertise, and contribute to the company's success.


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