Marketing Manager

1 month ago

Lagos, Nigeria Prob Digital PVT LTD Full time

The Marketing Manager will be responsible for leading the development and execution of the company's marketing initiatives to drive growth, enhance brand equity, and optimize customer engagement. This role requires strategic thinking, creativity, and analytical skills, with a strong emphasis on understanding consumer behavior, market trends, and the competitive landscape. The Marketing Manager will work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive and effective marketing efforts.

Major Responsibilities:

-Strategy Development:
Develop and implement comprehensive marketing strategies and campaigns that align with business goals and enhance brand positioning.
Conduct market research and competitive analysis to identify opportunities, target audiences, and industry trends.
Define and monitor key performance indicators (KPIs) for marketing initiatives to ensure they are measurable, actionable, and aligned with the company’s objectives.

-Campaign Management:
Plan, coordinate, and execute multi-channel marketing campaigns including digital, social media, email, content marketing, events, and traditional media.
Oversee the creation of campaign content, ensuring it is engaging, accurate, and on-brand.
Monitor campaign performance, optimize for ROI, and make adjustments to tactics as needed to achieve desired results.

-Brand Management:
Strengthen the company’s brand image through consistent messaging, visual identity, and voice across all marketing materials and customer touchpoints.
Maintain brand guidelines and ensure compliance across all communications and partnerships.
Identify opportunities for brand partnerships, sponsorships, and influencer collaborations to amplify brand reach.

-Digital Marketing & Content Creation:
Lead digital marketing initiatives, including SEO/SEM, pay-per-click (PPC) advertising, social media marketing, and website optimization.
Collaborate with content creators to produce engaging, relevant content for blog posts, social media, newsletters, and other channels.
Analyze digital performance metrics to understand the customer journey, identify drop-off points, and improve conversion rates.

-Budget Management:
Develop and manage the marketing budget, ensuring that funds are allocated efficiently and effectively.
Monitor spend against the budget and analyze ROI on marketing initiatives.
Provide regular updates and reports on budget performance to senior management.

-Customer Relationship Management (CRM):
Utilize CRM tools to segment customer data, design targeted campaigns, and enhance customer engagement.
Develop loyalty programs, retention strategies, and customer journey mapping to build long-term customer relationships.
Analyze customer feedback and use insights to improve marketing strategies and the overall customer experience.

-Team Leadership and Collaboration:
Lead and mentor a team of marketing professionals, providing direction, coaching, and support for professional growth.
Foster a collaborative environment by working closely with product, sales, and customer service teams to ensure alignment and synergy in all customer-facing activities.
Drive cross-departmental collaboration to maximize the effectiveness of integrated marketing efforts.

-Performance Analysis and Reporting:
Track and analyze marketing performance metrics, such as engagement rates, conversion rates, and customer acquisition costs, to assess the effectiveness of marketing activities.
Prepare and present monthly/quarterly reports, insights, and recommendations to senior management.
Use analytics tools (e.g., Google Analytics, CRM software, and social media insights) to gather data, identify trends, and make data-driven decisions.

Requirements:
-Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree or MBA preferred).

Experience:
-Minimum of 5 years of experience in a marketing role, with at least 3 years in a managerial position.
-Proven track record of managing successful marketing campaigns across multiple channels.

Skills:
-Strong understanding of digital marketing channels (SEO, SEM, email marketing, social media).
-Excellent written and verbal communication skills with the ability to create compelling content.
-Proficiency in marketing software and tools, such as Google Analytics, CRM software, social media management tools, and marketing automation platforms.
-Analytical skills to interpret data and make informed decisions.
-Creative mindset with strong problem-solving and project management skills.

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