Digital and Social Media Marketing Specialist
6 days ago
Job type: Full Time
Location: 17/18 Akerele str, Ikeja Lagos State.
Industry: Human Resource Consultancy and Fleet Management.
Job brief: Our client, a key player in Human Resource Consultancy and fleet Management is urgently hiring a Digital and Social media Marketing Officer to effectively engage with targeted virtual communities and network users. The ideal candidate should possess a comprehensive understanding of various social media platforms and to optimize content for maximum engagement.
Job duties/Responsibilities:
-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
-Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
-Set up and optimize company pages within each platform to increase the visibility of company's social content.
-Moderate all user-generated content in line with the moderation policy for each community.
-Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Requirements and skills
-Proven working experience in social media marketing or as a Digital Media Specialist.
-Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
-Demonstrable social networking experience and social analytics tools knowledge.
-Adequate knowledge of web design, web development, CRO and SEO.
-Knowledge of online marketing and good understanding of major marketing channels.
-Positive attitude, detail and customer oriented with good multitasking and organisational ability.
-Fluency in English.
-BS in Communications, Marketing, Business, New Media or Public Relations.
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