Marketing & Brand Specialist

2 weeks ago

Yaba, Nigeria Pinnah Foods Ltd Full time

3+ yrs experience in digital marketing, brand mgmt, paid media & CRM automation. Creative + data-driven mindset.

Key Responsibilities
1. Brand-Aligned Campaign Planning (M01)
● Develop quarterly brand-led campaigns that reflect brand identity, voice, and positioning.

● Ensure campaigns are consistent with brand guidelines while meeting performance goals.

● Collaborate with creative teams to produce high-impact, on-brand assets.

2. Organic Content & Social Media (M04)
● Create and manage content calendars with a strong brand storytelling focus.

● Ensure all social media communication builds brand affinity and loyalty.

● Monitor sentiment and engagement to guide tone and creative direction.

3. Website & Landing Page Optimization (M05)
● Maintain WordPress/WooCommerce sites with a focus on brand presentation and conversion optimization.

● Ensure brand visuals, messaging, and UX deliver a premium customer experience.

● Implement A/B testing to balance creative aesthetics with performance improvements.

4. eCommerce & Marketplace Optimization (M06)
● Manage Glovo, Chowdeck, and other aggregator listings to reflect brand quality and positioning.

● Optimize menu imagery, descriptions, and offers to be on-brand and sales-optimized.

● Run marketplace promotions that strengthen both sales and brand perception.

5. Digital & Paid Media (M08)
● Run Meta and Google Ads that maintain brand voice and visual standards while achieving ROAS and CPA targets.

● Create remarketing flows that keep brand equity intact across customer touchpoints.

6. CRM & Marketing Automation (M09)
● Design email, SMS, and WhatsApp flows that feel personal and brand-consistent.

● Maintain brand tone in all automated customer communications.

● Use segmentation to nurture high-value relationships.

7. Google My Business & Local SEO (M12)
● Keep listings visually appealing, updated, and aligned with brand positioning.

● Manage customer reviews to reinforce a positive brand image.


Brand & Communication Leadership
● Act as a brand guardian across all digital channels.

● Collaborate with the creative team to ensure visuals, tone, and storytelling are on-brand.

● Monitor brand perception metrics and recommend actions to strengthen public sentiment.


Analytics & Reporting
● Report weekly/monthly on campaign performance, brand perception trends, and audience sentiment.

● Combine performance metrics (ROAS, conversion rates, sales) with brand health indicators (NPS, positive sentiment, brand recall).


Key Requirements
Education & Experience
● Bachelor’s degree in Marketing, Branding, Business, or related field.

● 3+ years in a digital marketing role with brand management responsibilities.

● Experience in QSR, FMCG, retail, or consumer lifestyle brands preferred.

Skills & Competencies
● Strong understanding of brand strategy and brand positioning.

● Proven ability to balance creative brand expression with data-driven performance marketing.

● Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and WordPress/WooCommerce.

● Experience with CRM automation tools (Mailchimp, Klaviyo, WhatsApp API).

● Excellent copywriting skills with a brand storytelling mindset.

● Familiarity with SEO, local SEO, and aggregator optimization.

  • Head of Brands

    2 weeks ago

    Yaba, Nigeria Pinnah Foods Ltd Full time

    About Us We are on a mission to build Nigeria’s most loved food brands. With two growing brands spread across the city of Lagos, we are committed to service excellence, delivering experiences that people love and positively impacting lives. The Opportunity We are seeking a visionary Head of Brands & Marketing to lead our brand strategy, marketing...

  • Senior Brands

    2 weeks ago

    Yaba, Nigeria Pinnah Foods Ltd Full time

    10+ yrs experience (3+ leading teams). Strong in brand growth, customer acquisition, retention & commercial strategy. What You’ll Do • Define and execute brand positioning, strategy, and growth roadmap. • Lead integrated marketing campaigns to drive customer engagement and sales growth. • Strengthen brand identity and ensure consistency across all...

  • Brand Partnership Manager

    7 days ago

    Montgomery Rd, Sabo yaba, Yaba/Igbobi , Lagos, Nigeria eLimu Full time $30,000 - $60,000 per year

    Company Description eLIMU -a leading digital education content provider in East Africa, based in Kenya. The organisation is focused on creating interactive and engaging, contextually relevant Digital Learning resources to improve learning outcomes for students across Africa. This role is responsible for coordinating the activities focused on creating...

  • Creative Art Director

    1 week ago

    Yaba, Katsina State, Nigeria Rise Vest Full time ₦3,000,000 - ₦6,000,000 per year

    Creative Art Director (Marketing)Location: Hybrid (Lagos, Nigeria)Reports to: Global Chief Marketing OfficerCompany: Risevest Technologies LimitedAbout RiseRise is a digital wealth manager that offers users access to a portfolio of investments managed by experts. We are on a mission to help people build wealth by making investing simple, accessible, and...

  • Graphics Designer

    18 hours ago

    Yaba, Katsina State, Nigeria CYCLOBOLD TECHNOLOGY Full time

    About the RoleCyclobold Technology Limited is seeking a creative and disciplined Graphics Designer to support our branding, product visuals, and social media design needs. You will work under the supervision of the Project Manager, collaborating closely with the social media team and technical teams to create polished and professional designs that reflect...

  • Content Creator

    1 week ago

    Yaba, Katsina State, Nigeria CityTours Technologies Limited Full time ₦1,800,000 - ₦2,400,000 per year

    ABOUT THE ROLEWe are looking for a creative and highly skilled Content Creator / Video Editor to produce compelling visual content for *Travloop* (travel-tech platform) and *CityTours Africa* (travel and tours brand).The ideal candidate is someone who understands visual storytelling, can edit fast, create engaging short-form videos, and consistently produce...

  • Wig Colorist

    1 week ago

    Yaba, Nigeria Perfumes Avenue Full time ₦900,000 - ₦1,200,000 per year

    We are looking for an experienced Wig Colorist who has mastered the art of wig coloring. The ideal candidate should be confident in achieving trendy, seamless color blends, highlights, balayage, and custom tones on human hair wigs while maintaining hair integrity.Key Responsibilities:Perform high-quality coloring services including bleaching, toning, and...

  • sales agents

    7 days ago

    Murtala Muhammed Way, Alagomeji-Yaba, Lagos, Nigeria Rovedana Full time ₦1 - ₦2 per year

    Company Description Our client is a leading Nigerian pension fund administrator that it is licensed to operate as a Pension Fund Administrator to both Private and Public sector employees, while also offering pension advisory, investment and consultancy services. They maintain a vision to be a specialist pensions fund administrator providing reliable,...

  • Head of Sales

    7 days ago

    Yaba, Lagos, , Nigeria StarGuide HR Consulting Limited Full time ₦1,500,000 - ₦3,000,000 per year

    Our client, a company in the financial industry, is seeking to hire a Head of sales (wealth management). This role requires an innovative leader capable of developing and implementing strategic initiatives to optimize sales operations across all regions. The ideal candidate will not only understand the product offerings but will also streamline the...

  • Senior Business Development Manager

    7 days ago

    Murtala Muhammed Way, Yaba , Lagos, Nigeria Arit of Africa Full time $60,000 - $120,000 per year

    Company Description Arit of Africa Limited is a worldclass IT Systems Integrator and ICT Infrastructure Solutions Provider established over four decades ago with specialty in the deployment of highend IT systems, solutions and services Job Description •  Develop annual sales strategy and business plan to drive business growth and the achievement...