Digital Marketing Strategist

13 hours ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Description

At Blakskill Limited, we are seeking a highly skilled Digital Marketing Strategist to join our team. This is a full-time position based in Lagos, Nigeria.

About the Role

The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth. This involves overseeing campaigns across various channels, including SEO, SEM, email marketing, content marketing, and social media.

The ideal candidate will have a deep understanding of digital marketing principles and best practices, as well as experience in managing end-to-end digital campaigns. Strong analytical skills, attention to detail, and excellent project management skills are essential for this role.

Key Responsibilities
  • Develop comprehensive digital marketing strategies aligned with business objectives.
  • Oversee campaigns across SEO, SEM, email marketing, content marketing, and social media.
  • Maintain the company's presence across all digital platforms and measure results against key performance indicators (KPIs).
  • Benchmark competitors and identify opportunities to gain a competitive advantage.
  • Brainstorm and implement innovative strategies for customer engagement and acquisition.
Lead Generation & Conversion
  • Design and execute campaigns focused on generating high-quality leads.
  • Optimize digital assets such as landing pages and advertisements for better conversion rates.
  • Use CRM tools to track leads, nurture prospects, and report on acquisition rates.
Content Creation & Management
  • Manage content production and distribution across websites, social media, and email newsletters.
  • Collaborate with internal teams and agencies to create videos, blog posts, and motion graphics.
  • Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.
SEO & SEM
  • Improve organic search rankings and website traffic using advanced SEO strategies.
  • Manage PPC campaigns to optimize ad spend and maximize ROI.
  • Leverage A/B testing and user funnel analysis to refine digital strategies.
Budget Management
  • Develop and manage the digital marketing budget effectively.
  • Evaluate emerging technologies to ensure the company remains at the forefront of innovation.
Required Qualifications & Experience
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.
  • 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.
  • Proven expertise in managing end-to-end digital campaigns and generating measurable results.
  • Demonstrated ability to increase website traffic and lead conversions.
  • Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms.
  • Excellent project management and multitasking skills.
  • Understanding of web design principles and user experience optimization.
  • Familiarity with HTML, CSS, and web development tools is a plus.
Estimated Salary Range:

N4,500,000 - N6,000,000 per annum.

Join us and contribute your expertise to help Blakskill Limited achieve its vision of becoming a leading digital marketing agency in West Africa.



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