Digital Marketing Strategist

4 weeks ago


Lagos, Lagos, Nigeria Kisha Immigration Full time
Job Description

We are seeking an experienced Digital Marketing Strategist to join our team at Kisha Immigration. This role will play a crucial part in planning, executing, and overseeing digital marketing strategies and campaigns to promote our company's products or services.

About the Role
  • Develop comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and revenue growth.
  • Manage and mentor a team of marketing professionals to ensure they work cohesively to meet marketing goals.
  • Develop and manage the marketing budget, allocating resources effectively across various channels and campaigns while optimizing ROI.
  • Conduct market research to identify trends, customer needs, and competitor strategies.
  • Plan and execute marketing campaigns across multiple channels, including digital marketing (SEO, SEM, social media, email marketing), traditional advertising, events, and more.

Key Responsibilities:

  • Oversee the creation of high-quality marketing content, including blog posts, videos, infographics, and whitepapers.
  • Monitor and analyze the performance of marketing campaigns using data-driven insights and KPIs.
  • Maintain brand consistency across all marketing materials and channels.
  • Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience (5+ years) in marketing, with a track record of successful campaigns and team leadership.
  • Strong understanding of digital marketing techniques, including SEO, SEM, social media, email marketing, and content marketing.
  • Proficiency in marketing analytics and data-driven decision-making.

Salary Range: $80,000 - $110,000 per year.



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