
Marketing Operations Lead
3 days ago
As a Marketing Operations Lead, you will play a critical role in shaping our marketing strategy and driving business growth. Your expertise in digital marketing will help us develop and execute campaigns that engage customers and drive conversions.
About the Team:You will join a talented team of marketers who share your passion for innovation and growth. We foster a collaborative environment where creativity and ideas thrive.
Key Responsibilities:- Oversight of entire marketing operations, including campaign planning, execution, and analysis.
- Leading the marketing team and developing customer acquisition strategies.
- Analysis of data to drive business decisions and continuous optimization to meet growth targets.
- Leadership and management of paid ad campaigns across search engines and social media platforms.
- Development and implementation of SEO/SEM strategies to enhance online visibility.
- Overseeing email marketing and content marketing efforts to drive customer engagement and conversions.
- Optimization of campaigns to enhance customer acquisition across all digital touchpoints.
- Building and leading a high-performing marketing team, ensuring alignment with company goals.
- Fostering professional growth within the team and setting clear performance expectations.
- Expertise in digital marketing tools (Google Analytics, SEO/SEM tools, social media platforms, etc.).
- Strong communication, leadership, and project management skills.
- Ability to analyze data and derive actionable insights.
- Strong understanding of paid ad campaigns, email marketing, content marketing, and analytics tools.
- Ability to manage a team and deliver results under tight deadlines.
- Experience in developing and executing customer acquisition and retention strategies.
- Proven ability to drive growth through innovative, data-driven campaigns.
- Creative mindset with a focus on strategic growth.
- Strong understanding of both digital and traditional marketing channels and their integration.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
- Minimum of 4 years of experience in growth marketing, with proven success in both digital and traditional channels.
- Strong track record of driving growth through data-driven decision-making and innovative campaigns.
- Proficiency in SEO/SEM, social media platforms, digital ad tools, and analytics tools (e.g., Google Analytics).
- Excellent communication, leadership, and project management skills.
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