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Digital Media Strategist
2 days ago
Agu.ng, a forward-thinking fashion retailing firm, seeks an innovative and strategic Digital Media Strategist to elevate our brand presence and drive engagement. This visionary leader will develop and implement cutting-edge social media strategies that amplify brand equity and drive measurable growth.
About the Role
This is more than just posting content - it demands a leader who can integrate social media strategies with broader business goals. The ideal candidate will be responsible for developing a forward-thinking social media strategy that aligns with Agu.ng's brand vision, business objectives, and target audience aspirations.
Key Responsibilities
• Develop a comprehensive social media strategy that drives significant audience growth and followings.
• Architect a compelling brand narrative that resonates across platforms, emphasizing Agu.ng's unique identity and market positioning.
• Collaborate with e-commerce and sales operations teams to create shoppable content that drives e-commerce and in-store purchases.
• Oversee the creation of high-quality, on-brand content, including photos, videos, graphics, and copy for all platforms (Instagram, TikTok, Facebook, Twitter, Pinterest, etc.).
• Use social media analytics tools to track and evaluate campaign performance, audience growth, and engagement metrics.
• Provide actionable recommendations for improving social media strategies and ROI.
Requirements
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• At least 5 years of progressive retail or e-commerce experience in social media management, with a track record of building and scaling a brand's digital footprint.
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