Business Development Lead

3 days ago


Owerri, Imo State, Nigeria Micash microfinance cooperative Full time
Overview
Micash microfinance cooperative seeks a highly motivated Business Development Lead to oversee the strategic development and implementation of marketing efforts, sales campaigns, and field operations within the organization. This role entails supervising marketing staff, developing market strategies, conducting market research, and overseeing loan processing as well as the activities of field agents. The Business Development Lead plays a pivotal role in driving customer engagement and ensuring the successful implementation of sales initiatives.

Key Responsibilities:

• Develop and implement effective marketing strategies to promote Micash's services and enhance brand visibility, leveraging expertise in solar energy and food sales sectors.

• Manage and supervise marketing staff, ensuring that marketing campaigns are executed successfully, with a focus on optimizing resources and maximizing returns.

• Conduct market research to identify customer needs and preferences, as well as emerging trends in the solar energy sector and food sales and distribution, providing actionable insights to inform business decisions.

• Oversee field agents and loan officers, coordinating their efforts to maximize outreach and client acquisition, while maintaining a strong focus on quality service delivery.

• Evaluate the performance of field agents and loan officers, providing guidance and support to achieve sales targets, fostering a culture of excellence and accountability throughout the organization.

Salary: $60,000 - $80,000 per annum, depending on experience.

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