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Marketing Operations Specialist

1 week ago

Yaba, Nigeria Pinnah Foods Ltd Full time

We are seeking a highly skilled Marketing Operations Specialist to join our team at Pinnah Foods Ltd. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing plans that drive business growth, enhance brand visibility, and improve customer engagement.

Responsibilities:
  • Marketing Strategy Development: Develop and execute multi-channel marketing campaigns (email, social media, content marketing, paid advertising) to achieve business objectives and enhance brand visibility.
  • Market Analysis and Insights: Analyze market trends, customer behavior, and competitor activity to inform marketing decisions and optimize campaign performance.
  • Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align marketing efforts with business goals and enhance overall performance.
  • Performance Measurement and Optimization: Measure and report on marketing performance using data-driven metrics (e.g., conversion rates, ROI, customer acquisition costs) and make data-driven decisions to maximize ROI.

The ideal candidate will have 3+ years of experience in marketing, preferably in a growth-oriented company, and a strong understanding of digital marketing channels, including email, social media, content marketing, and paid advertising. A proven track record of developing and executing successful marketing strategies is essential.