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Senior Marketing Strategist
2 months ago
We are seeking a seasoned Marketing Strategist to spearhead brand visibility and drive business growth in the micro-lending sector.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote micro-lending products and services.
- Analyze market trends and create targeted marketing campaigns across multiple platforms.
- Build and maintain strong relationships with clients and partners to foster brand loyalty.
- Collaborate with sales teams to align marketing initiatives with business objectives.
- Monitor and optimize marketing efforts, providing data-driven insights and recommendations.
- Stay up-to-date with industry developments and adapt marketing strategies as needed.
- Contribute to the creation of marketing collateral and represent the company at industry events.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 4 years of experience in a marketing role, preferably in the financial or microfinance sector.
- Detailed understanding of micro-lending products and the financial services landscape.
Estimated Salary: $85,000 - $110,000 per year, depending on location and qualifications. As a Sigma Consulting Group team member, you will enjoy a competitive compensation package, opportunities for professional growth, and a dynamic work environment.