Marketing Director

4 days ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

Job Overview

At BLAKSKILL LIMITED, we are seeking an experienced Marketing Manager to join our team. As a key member of our marketing department, you will play a vital role in developing and implementing marketing strategies that drive revenue growth, enhance market share, and boost customer engagement.

Key Responsibilities

  • Develop and execute comprehensive marketing plans to increase revenue, market share, and brand awareness.
  • Conduct thorough market research to identify growth opportunities and trends.
  • Collaborate with cross-functional teams to create effective advertising campaigns that build brand awareness and drive sales.

Pricing Strategy & Market Analysis

  • Work closely with Category Managers to develop competitive pricing strategies that maximize revenue and minimize costs.
  • Research new technologies, markets, and competitors to identify business opportunities and stay ahead of the competition.

Local Store Marketing & Events

  • Develop and implement initiatives to drive traffic and sales through social media, digital marketing, in-store events, and grassroots marketing.
  • Oversee the company's attendance at trade shows and conferences to maximize visibility and establish thought leadership in the industry.

Data Analysis & Reporting

  • Analyze performance data to identify trends, improve traffic, and increase sales.
  • Collaborate with store managers to optimize retail operations and address challenges.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 7 years of experience in marketing management or equivalent work experience.
  • Proven track record in the FMCG/Retail industry within the marketing field.
  • Experience managing a team of marketing professionals.
  • Strong communication, presentation, negotiation, and closing skills.


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