
Marketing Director
4 days ago
Job Overview
At BLAKSKILL LIMITED, we are seeking an experienced Marketing Manager to join our team. As a key member of our marketing department, you will play a vital role in developing and implementing marketing strategies that drive revenue growth, enhance market share, and boost customer engagement.
Key Responsibilities
- Develop and execute comprehensive marketing plans to increase revenue, market share, and brand awareness.
- Conduct thorough market research to identify growth opportunities and trends.
- Collaborate with cross-functional teams to create effective advertising campaigns that build brand awareness and drive sales.
Pricing Strategy & Market Analysis
- Work closely with Category Managers to develop competitive pricing strategies that maximize revenue and minimize costs.
- Research new technologies, markets, and competitors to identify business opportunities and stay ahead of the competition.
Local Store Marketing & Events
- Develop and implement initiatives to drive traffic and sales through social media, digital marketing, in-store events, and grassroots marketing.
- Oversee the company's attendance at trade shows and conferences to maximize visibility and establish thought leadership in the industry.
Data Analysis & Reporting
- Analyze performance data to identify trends, improve traffic, and increase sales.
- Collaborate with store managers to optimize retail operations and address challenges.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 7 years of experience in marketing management or equivalent work experience.
- Proven track record in the FMCG/Retail industry within the marketing field.
- Experience managing a team of marketing professionals.
- Strong communication, presentation, negotiation, and closing skills.
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