Digital Marketing Strategist

4 days ago


Ikeja, Lagos, Nigeria Zenytal Properties Limited Full time
Job Description
At Zenytal Properties Limited, we are seeking an experienced Digital Marketer/SEO Expert to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies to generate high-quality leads across multiple channels.

Duties and Responsibilities
We are looking for a highly skilled professional with expertise in SEO optimization, paid advertising, social media marketing, content creation, and analytics. Key responsibilities include:

• Optimizing the company's website and landing pages for search engines to improve organic traffic and lead generation.
• Conducting keyword research and implementing SEO best practices.
• Performing technical SEO audits and fixing issues to enhance site performance.
• Improving website loading speed, mobile responsiveness, and UX/UI for better engagement.

Paid Advertising (PPC & Social Media Ads)
The successful candidate will plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads) to drive conversions. They will continuously monitor and optimize campaigns to maximize ROI.

Email Marketing & Lead Nurturing
We require an expert who can create and manage email campaigns targeted at prospects and existing customers. This includes implementing automated workflows to nurture leads through the sales funnel and analyzing email performance to optimize for higher engagement and conversions.

Analytics & Reporting
The selected candidate will track, measure, and report on digital marketing performance using tools like Google Analytics, Google Search Console, and social media insights. They will use data-driven insights to adjust strategies and improve lead generation efforts.

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