Digital Content Strategist for Product Growth

5 days ago


Ikeja, Lagos, Nigeria Kitchessence Full time
Job Overview:

We are seeking a talented and creative Digital Content Strategist to contribute to the success of Kitchessence.

This role plays a pivotal part in driving product growth through exceptional writing skills, strategic thinking, and attention to detail, ultimately enhancing brand presence, engaging our audience, and fueling business advancement.

About this Role:
  • Create and execute a comprehensive digital content strategy that aligns with the company's goals, target audience, and brand identity, fostering a cohesive brand voice across all touchpoints.
  • Develop high-quality, engaging, and SEO-friendly product content that resonates with our audience, while ensuring consistent brand messaging and tone.
Your Responsibilities:
  • Drive brand awareness, engagement, and lead generation through strategic digital content marketing initiatives.
  • Publish engaging and SEO-friendly product content that consistently meets or exceeds performance metrics.
  • Ensure brand consistency and compliance with the company's style guide and voice across all digital content deliverables.
  • Stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually.
Required Skills and Qualifications:
  • Excellent written and verbal communication skills in English with a strong command of grammar and language suited for targeted audiences.
  • Demonstrated ability to create high-quality, engaging, SEO-friendly content that drives results.
  • Familiarity with content management systems (CMS) and basic knowledge of HTML/CSS.
  • Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
  • Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests, and nuances.
  • Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
  • Proficiency in content management tools and experience working with cross-functional teams.
Preferred Skills and Qualifications:
  • Knowledge of content marketing trends, audience segmentation, and persona development.
  • Experience in content strategy development and implementation, including A/B testing and optimization.
  • Knowledge of SEO best practices and keyword research tools, including technical SEO.
  • Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
  • Understanding of user experience (UX) principles and web design best practices.


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