
Digital Content Strategist for Product Growth
5 days ago
We are seeking a talented and creative Digital Content Strategist to contribute to the success of Kitchessence.
This role plays a pivotal part in driving product growth through exceptional writing skills, strategic thinking, and attention to detail, ultimately enhancing brand presence, engaging our audience, and fueling business advancement.
About this Role:- Create and execute a comprehensive digital content strategy that aligns with the company's goals, target audience, and brand identity, fostering a cohesive brand voice across all touchpoints.
- Develop high-quality, engaging, and SEO-friendly product content that resonates with our audience, while ensuring consistent brand messaging and tone.
- Drive brand awareness, engagement, and lead generation through strategic digital content marketing initiatives.
- Publish engaging and SEO-friendly product content that consistently meets or exceeds performance metrics.
- Ensure brand consistency and compliance with the company's style guide and voice across all digital content deliverables.
- Stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually.
- Excellent written and verbal communication skills in English with a strong command of grammar and language suited for targeted audiences.
- Demonstrated ability to create high-quality, engaging, SEO-friendly content that drives results.
- Familiarity with content management systems (CMS) and basic knowledge of HTML/CSS.
- Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
- Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests, and nuances.
- Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
- Proficiency in content management tools and experience working with cross-functional teams.
- Knowledge of content marketing trends, audience segmentation, and persona development.
- Experience in content strategy development and implementation, including A/B testing and optimization.
- Knowledge of SEO best practices and keyword research tools, including technical SEO.
- Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
- Understanding of user experience (UX) principles and web design best practices.
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