Content Marketing Specialist for Digital Platforms

7 days ago


Ikeja, Lagos, Nigeria Kitchessence Full time

Kitchessence Content Manager Job Description


We are seeking a skilled and innovative Content Manager to join our team at Kitchessence. As a key member of our digital marketing team, you will play a vital role in developing and executing a comprehensive content strategy that aligns with our company's vision and resonates with our target audience.


Key Responsibilities:

  • Develop and implement a content strategy that aligns with the company's objectives, target audience, and brand guidelines.
  • Create and manage editorial calendars to deliver timely content across various digital platforms.
  • Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities.
  • Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, product descriptions, social media posts, and email newsletters.
  • Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations.
  • Maintain brand consistency and compliance with the company's style guide and voice across all content deliverables.
  • Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.


Requirements:

  • Excellent written and verbal communication skills in English with a strong command of grammar and language suited for targeted audiences.
  • Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital platforms.
  • Familiarity with content management systems (CMS) and basic knowledge of HTML.
  • Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • An analytical mindset to interpret data and metrics and optimize content performance.
  • Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests, and nuances.
  • Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
  • Proficiency in content management and social media tools.


Estimated Salary: $60,000 - $80,000 per annum


About Kitchessence

Kitchessence is a dynamic and innovative company dedicated to creating engaging digital experiences for our customers. We value creativity, teamwork, and continuous learning, and we are committed to providing a positive and inclusive work environment.


What We Offer

We offer a competitive salary, excellent benefits package, and opportunities for professional growth and development. If you are a motivated and talented individual who is passionate about content marketing, please submit your application today.



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