Digital Marketing Strategist and Innovation Leader

4 days ago


Ikeja, Lagos, Nigeria Whoosh NG Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist and Innovation Leader to join our team at Whoosh NG. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

Key Responsibilities:

  • Develop and Refine Target Audience Segments: Utilize data analytics and market research to identify opportunities and trends in the digital landscape. Develop personalized marketing approaches for each segment to increase engagement and conversion rates.
  • Create and Oversee Content Strategies: Design and implement content plans for various digital channels, including social media, email marketing, blogs, and websites. Ensure that content is engaging, valuable, and tailored to different audience segments.
  • Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Apply SEO best practices to improve website rankings and organic traffic. Plan and execute SEM campaigns to drive targeted traffic and conversions.
  • Manage Social Media Platforms: Develop and execute social media campaigns to nurture leads, retain customers, and drive sales. Monitor trends, respond to user engagement, and build a strong online community.
  • Analyze User Behavior and Website Performance: Track and analyze key performance metrics to identify areas for improvement. Implement CRO strategies to increase website conversions and improve user experience.
  • Stay Up-to-Date with Industry Trends: Continuously monitor the latest digital marketing trends, technologies, and best practices. Implement innovative strategies to stay ahead of competitors.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven track record of success in digital marketing, preferably with 3+ years of experience.
  • Strong understanding of SEO, SEM, and social media marketing principles.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively as part of a cross-functional team.

Salary: $80,000 - $110,000 per year, depending on experience and qualifications. Benefits: Comprehensive health insurance, 401(k) matching, paid time off, and professional development opportunities.



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