Strategic Digital Marketing Leader for Real Estate Innovation
2 days ago
Job Description
At BLAKSKILL LIMITED, we seek a highly skilled Digital Marketing Manager to drive our digital marketing strategy and lead the development of innovative campaigns that propel our real estate business forward.
Key Responsibilities
- Develop comprehensive digital marketing strategies aligned with our business objectives, leveraging expertise in SEO, SEM, email marketing, content marketing, and social media.
- Maintain a strong online presence across all digital platforms, measuring results against key performance indicators (KPIs).
- Brainstorm and implement creative strategies for customer engagement and acquisition, including lead generation and conversion.
- Design and execute high-quality digital assets, such as landing pages and advertisements, optimized for better conversion rates.
- Utilize CRM tools to track leads, nurture prospects, and report on acquisition rates.
- Manage content production and distribution across websites, social media, and email newsletters, collaborating with internal teams and agencies to create engaging content.
- Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.
- Improve organic search rankings and website traffic using advanced SEO strategies.
- Manage PPC campaigns to optimize ad spend and maximize return on investment (ROI).
- Leverage A/B testing and user funnel analysis to refine digital strategies and enhance customer experience.
- Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs, generating reports for senior management.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.
- 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.
- Proven expertise in managing end-to-end digital campaigns and generating measurable results.
- Demonstrated ability to increase website traffic and lead conversions.
- Familiarity with tools for tracking KPIs, such as Google Analytics, CRM software, and marketing automation platforms.
- Excellent project management and multitasking skills.
- Understanding of web design principles and user experience optimization.
- Familiarity with HTML, CSS, and web development tools is a plus.
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