Content Strategist and Digital Growth Expert
22 hours ago
Kisha Immigration is a licensed Canadian immigration consulting company, renowned for providing personalized guidance to individuals navigating the complexities of immigration, study abroad, and residency by investment.
We specialize in delivering expert solutions that empower clients to achieve their goals, encompassing admissions, visas, permanent residency, and settlement services. Our innovative, client-centered approach ensures a seamless relocation and settlement experience.
Role OverviewWe seek an experienced and results-oriented Content Strategist and Digital Growth Expert to lead our content, social media, and digital marketing initiatives with strategic oversight.
This role encompasses market research, stakeholder collaboration, and leadership to align our marketing efforts with business objectives, maximize brand equity, and drive sustainable growth.
The ideal candidate will excel in copywriting, social media strategy, email marketing, offline and digital marketing, and managing campaigns for digital products like courses and webinars.
Key Responsibilities:- Content & Campaign Strategy:
- Develop and execute multi-channel marketing strategies for social media, digital products, and email campaigns.
- Write persuasive and engaging copy for various channels, including email campaigns, social media, blogs, and marketing materials.
- Conceptualize and execute campaigns to promote digital products such as courses, webinars, and events.
- Manage and expand Kisha Immigration's presence on LinkedIn, YouTube, TikTok, Instagram, Facebook, and Twitter.
- Craft engaging content tailored to each platform and target audience, ensuring consistency in branding and messaging.
- Monitor and engage with online communities to boost brand loyalty and audience interaction.
- Leverage AI tools to enhance content creation and campaign automation.
- Conduct competitive analysis, and market gap analysis, and translate research findings into actionable insights.
- Analyze campaign performance metrics to optimize results and inform future strategies.
- Utilize SEO techniques to increase content visibility and drive organic traffic.
- Write compelling, story-driven copy that resonates with diverse audiences and aligns with the brand voice.
- Create high-quality, persuasive marketing materials, from short-form ads to long-form content.
- Develop engaging narratives for courses, webinars, and other digital products.
- Manage multiple marketing projects, ensuring on-time delivery and consistent quality.
- Collaborate with cross-functional teams to execute marketing plans for digital and offline products, like courses and webinars.
- Oversee the lifecycle of marketing campaigns, from ideation to execution and evaluation.
- Oversee creative outputs, including graphics, photography, and promotional materials.
- Manage relationships with vendors and creative agencies for marketing activities.
- Transform public visibility through innovative branding campaigns.
- Integrate customer and cultural insights into marketing strategies.
- Drive initiatives to secure growth and enhance customer value.
- Develop offline marketing strategies to complement digital efforts.
- Organize and execute webinars with the team to engage target audiences.
- Create and execute plans for thought leadership content to build awareness and credibility.
- Produce various forms of marketing content, including interactive, direct marketing, and executive presentations.
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