Digital SEO Strategist

5 days ago


Ikeja, Lagos, Nigeria Betfigo Full time
About Betfigo

Betfigo is a forward-thinking organization seeking a skilled Digital SEO Strategist to enhance our online presence.

Job Summary

We are looking for a highly motivated and experienced Digital SEO Strategist to join our team. The ideal candidate will have a strong understanding of search engine optimization (SEO) principles and strategies, as well as excellent analytical and problem-solving skills.

Key Responsibilities
  • Conduct Comprehensive Keyword Research: Conduct thorough research on keywords, competition, and target audience to develop effective SEO strategies.
  • Optimize Website Structure and Content: Ensure the website structure and content are optimized to improve search engine rankings, including meta tags and other relevant elements.
  • Analyze Traffic and User Behavior: Analyze website traffic, user behavior, and conversion rates to identify areas for improvement and enhance SEO performance.
  • Monitor and Report SEO Metrics: Monitor and report on SEO metrics using tools like Google Analytics, providing insights to inform data-driven decisions.
  • Collaborate with Cross-Functional Teams: Collaborate with content creators, designers, and developers to ensure that SEO best practices are followed throughout the development process.
  • Stay Up-to-Date with Search Engine Algorithms: Stay current with the latest search engine algorithms and best practices, adapting strategies accordingly to ensure website compliance and optimal performance.
  • Develop Link Building Strategies: Develop link building strategies to increase website authority and credibility, driving long-term growth and success.
  • Create Local SEO Strategies: Create and implement local search engine optimization strategies for businesses with physical locations, targeting specific geographic regions and customer bases.
  • Conduct Regular SEO Audits: Conduct regular SEO audits to measure and improve website performance, identifying areas for improvement and implementing data-driven solutions.
Salary Estimate

The estimated salary for this position is $85,000 - $110,000 per year, based on industry standards and location.

About You

To be successful in this role, you will need:

  • A bachelor's degree in Marketing, Communications, or a related field.
  • At least 3 years of experience in digital marketing, with a focus on SEO.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Up-to-date knowledge of search engine algorithms and best practices.
  • Experience with SEO tools and software, such as Google Analytics and Ahrefs.


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