Retail Brand Strategist

2 days ago


Lagos, Lagos, Nigeria FMCG SEARCH Full time

At FMCG Search, we're seeking an ambitious and creative Retail Brand Strategist to join our team. This is a fantastic opportunity for a strategic thinker with a data-driven mindset and a passion for creating impactful brand experiences.

In this role, you'll be responsible for developing and executing marketing strategies that drive growth and solidify the brand's leadership in the fast-paced retail market. You'll manage brand health, increase market share, and lead innovative campaigns, all while collaborating with internal teams and external agencies to deliver measurable results.

Here are some key responsibilities:

  • Strategy Development: Develop and implement marketing strategies (considering the marketing mix) to achieve business goals and financial targets.
  • Brand Activation: Develop and implement effective marketing communication and brand-building initiatives (both above-the-line and below-the-line) to drive brand equity, financial performance, and market share.
  • Measurement & Tracking: Actively manage marketing performance through regular evaluation of key performance indicators (such as number of bills, average basket size, average basket value, sales revenue, brand health, market share, and other initiative-specific KPIs).

To succeed in this role, you'll need:

  • A minimum of a first degree or equivalent marketing professional qualification.
  • At least 4 years of experience in a similar role, managing a leading brand/portfolio at a reputable, world-class, market-oriented, and commercially-focused organization.
  • Strong strategic thinking capabilities, commercial acumen, problem-solving skills, and results orientation.

We estimate the salary for this role to be around $80,000 - $110,000 per year, depending on experience. If you're a motivated and talented individual who is passionate about building brands, we'd love to hear from you.



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