FMCG Brand Development Lead
4 days ago
We're seeking a seasoned FMCG professional to lead brand development efforts for our client, a leading retail brand in Nigeria.
As an experienced marketing strategist, you'll develop and execute comprehensive marketing plans that drive growth and solidify the brand's leadership in the fast-paced retail market.
This role requires a strategic thinker with a data-driven mindset and a passion for creating impactful brand experiences. If you have a proven track record of managing brand health, increasing market share, and leading innovative campaigns, this is an excellent opportunity to join our team at FMCG Search.
**Job Responsibilities:**
- Develop and implement marketing strategies (considering the marketing mix) to achieve business goals and financial targets.
- Lead the development, implementation, and periodic review of the brand's long-term, medium-term, and short-term initiatives in alignment with the agreed marketing strategy.
- Develop new innovative ideas based on solid market/customer insights to uncover incremental growth opportunities.
**Requirements:
- A minimum of a first degree or equivalent marketing professional qualification. A higher degree (MBA, Master's, or post-graduate qualification) would be an added advantage.
- At least 4 years of experience in a similar role, managing a leading brand/portfolio at a reputable, world-class, market-oriented, and commercially-focused organization.
- Strong strategic thinking capabilities, commercial acumen, problem-solving skills, and results orientation.
- Solid experience managing advertising, experiential, research, and media agencies on marketing projects.
- Strong understanding of market research/consumer insights development and the ability to leverage these insights to build effective strategies.
- Excellent communication and presentation skills. Proficiency in PowerPoint, Excel, and Word is required.
The estimated salary for this role is ₦8,500,000 - ₦11,000,000 per annum, depending on qualifications and experience.
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