
Marketing and Communications Specialist
1 day ago
Company Overview:
Bella Recruiter is a leading recruitment agency dedicated to connecting talented professionals with top companies in the industry.
About the Role:
We are seeking a highly skilled Marketing Officer to join our team. As a key member of our marketing department, you will play a pivotal role in driving the marketing efforts for our retail division. Your primary focus will be tailoring campaigns and initiatives to suit the unique needs and objectives of the retail division.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Create and implement effective marketing plans to achieve business objectives.
- Align Brand Attributes/ Brand Management: Collaborate with cross-functional teams to ensure consistent branding across all channels.
- Stakeholder Management: Build and maintain relationships with key stakeholders to drive business growth.
- Content Creation and Management: Develop and manage high-quality content to engage target audiences.
- Achieve operational SLA and KPIs for group marketing department: Monitor and report on marketing performance to ensure alignment with business objectives.
- Enhance Customer Experience: Identify opportunities to improve customer experience through data-driven insights.
Requirements:
- B.sc in Advertising, Mass Communications, Public Relations, Journalism and Marketing (2.1): Relevant degree with strong academic record.
- 3-5 years of experience in marketing, preferably within the telecommunications/technology sector or advertising agency: Proven track record in marketing with a focus on brand development and customer engagement.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively: Strong interpersonal and communication skills to build relationships with internal and external stakeholders.
- Understanding of marketing principles, branding strategies, and communication techniques: In-depth knowledge of marketing principles and best practices.
- Ability to execute marketing strategies across ATL and BTL channels: Skilled in developing and implementing multi-channel marketing campaigns.
- Strong understanding of content marketing to support sales and customer experience: Familiarity with content marketing strategies and tactics.
- An eye for emerging consumer trends and identifying threats in competitive marketing: Ability to stay ahead of industry trends and competitor activity.
- Data-driven mindset and an understanding of key marketing metrics in measuring success: Analytical skills to measure campaign effectiveness and inform future marketing decisions.
- Experience developing marketing reports to showcase KPI achievements leveraging such tools as Excel, PowerPoint, etc.: Proficient in creating and presenting marketing reports using industry-standard tools.
- Experience working within a group marketing structure: Proven ability to work collaboratively within a marketing team.
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