
Marketing Campaign Manager
4 days ago
The Digital Marketing Manager will play a critical role in driving business growth through effective digital marketing strategies. This position requires a strong understanding of digital marketing principles, including SEO, SEM, email marketing, content marketing, and social media.
Main Responsibilities:
- Develop comprehensive digital marketing strategies aligned with business objectives.
- Oversee campaigns across SEO, SEM, email marketing, content marketing, and social media.
- Maintain the company's presence across all digital platforms and measure results against key performance indicators (KPIs).
- Brainstorm and implement innovative strategies for customer engagement and acquisition.
Key Performance Indicators (KPIs):
- Increased website traffic and improved search engine rankings.
- High-quality lead generation and conversion rates.
- Engagement rates on content marketing initiatives.
- Social media growth and activity levels.
- Email marketing open rates and click-through rates.
- Return on investment (ROI) from digital marketing campaigns.
Requirements:Qualifications & Experience
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.
- 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.
- Proven expertise in managing end-to-end digital campaigns and generating measurable results.
- Demonstrated ability to increase website traffic and lead conversions.
- Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms.
- Excellent project management and multitasking skills.
- Understanding of web design principles and user experience optimization.
- Familiarity with HTML, CSS, and web development tools is a plus.
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