Marketing Campaign Manager

4 days ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Overview

The Digital Marketing Manager will play a critical role in driving business growth through effective digital marketing strategies. This position requires a strong understanding of digital marketing principles, including SEO, SEM, email marketing, content marketing, and social media.

Main Responsibilities:
  • Develop comprehensive digital marketing strategies aligned with business objectives.
  • Oversee campaigns across SEO, SEM, email marketing, content marketing, and social media.
  • Maintain the company's presence across all digital platforms and measure results against key performance indicators (KPIs).
  • Brainstorm and implement innovative strategies for customer engagement and acquisition.

Key Performance Indicators (KPIs):
  • Increased website traffic and improved search engine rankings.
  • High-quality lead generation and conversion rates.
  • Engagement rates on content marketing initiatives.
  • Social media growth and activity levels.
  • Email marketing open rates and click-through rates.
  • Return on investment (ROI) from digital marketing campaigns.

Requirements:Qualifications & Experience
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.
  • 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.
  • Proven expertise in managing end-to-end digital campaigns and generating measurable results.
  • Demonstrated ability to increase website traffic and lead conversions.
  • Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms.
  • Excellent project management and multitasking skills.
  • Understanding of web design principles and user experience optimization.
  • Familiarity with HTML, CSS, and web development tools is a plus.


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