Digital Growth Strategist

4 days ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Title:

Digital Growth Strategist

About the Role:

We are seeking an experienced Digital Growth Strategist to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing innovative digital marketing strategies that align with our company goals.

Key Responsibilities:
  • Oversight of entire digital marketing function, including campaigns across search engines, social media, and email platforms.
  • Leading the marketing team and developing customer acquisition strategies.
  • Analysis of data to drive business decisions and continuous optimization to meet growth targets.
Digital Marketing Strategy:
  • Leadership and management of paid ad campaigns across search engines and social media platforms.
  • Development and implementation of SEO/SEM strategies to enhance online visibility.
  • Overseeing email marketing and content marketing efforts to drive customer engagement and conversions.
  • Optimization of campaigns to enhance customer acquisition across all digital touchpoints.
Social Media Marketing:
  • Development and execution of strategies for platforms such as Instagram, Facebook, TikTok, LinkedIn, and X to drive brand awareness and sales.
  • Maintenance of a consistent brand voice across social media channels.
  • Overseeing the creation of high-quality content (images, videos, stories, reels, and articles).
  • Collaboration with influencers and partners to expand reach and engagement.
  • Monitoring engagement metrics and refining strategies based on performance insights.
Team Leadership:
  • Building and leading a high-performing marketing team, ensuring alignment with company goals.
  • Fostering professional growth within the team and setting clear performance expectations.
Requirements:
  • Expertise in digital marketing tools (Google Analytics, SEO/SEM tools, social media platforms, etc.).
  • Strong communication, leadership, and project management skills.
  • Ability to analyze data and derive actionable insights.
  • Strong understanding of paid ad campaigns, email marketing, content marketing, and analytics tools.
  • Ability to manage a team and deliver results under tight deadlines.
  • Experience in developing and executing customer acquisition and retention strategies.
  • Proven ability to drive growth through innovative, data-driven campaigns.
  • Creative mindset with a focus on strategic growth.
  • Strong understanding of both digital and traditional marketing channels and their integration.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  • Minimum of 4 years of experience in growth marketing, with proven success in both digital and traditional channels.
  • Strong track record of driving growth through data-driven decision-making and innovative campaigns.
  • Proficiency in SEO/SEM, social media platforms, digital ad tools, and analytics tools (e.g., Google Analytics).
  • Excellent communication, leadership, and project management skills.


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