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Marketing Strategist

2 months ago

Lagos, Lagos, Nigeria Kisha Immigration Full time

As a Marketing Strategist at Kisha Immigration, you will play a crucial role in developing and executing comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and revenue growth.



You will be responsible for:




  • Developing Marketing Strategies: Create and execute marketing plans to achieve business objectives, including brand awareness, lead generation, customer acquisition, and revenue growth.
  • Team Leadership: Manage and mentor a team of marketing professionals, including content creators, graphic designers, and digital marketing specialists, to ensure they work cohesively to meet marketing goals.
  • Budget Management: Develop and manage the marketing budget, allocating resources effectively across various channels and campaigns while optimizing ROI.
  • Market Research: Conduct market research to identify trends, customer needs, and competitor strategies. Use this information to inform marketing decisions and product/service development.
  • Campaign Management: Plan and execute marketing campaigns across multiple channels, including digital marketing (SEO, SEM, social media, email marketing), traditional advertising, events, and more.
  • Content Development: Oversee the creation of high-quality marketing content, including blog posts, videos, infographics, and whitepapers, ensuring they align with the brand's messaging and objectives.
  • Performance Analytics: Monitor and analyze the performance of marketing campaigns using data-driven insights and KPIs. Adjust strategies based on performance data to optimize results.
  • Brand Management: Maintain brand consistency across all marketing materials and channels, ensuring the brand's integrity and messaging are upheld.
  • Partnerships and Collaborations: Identify and pursue strategic partnerships and collaborations that can enhance the company's marketing efforts and expand its reach.
  • Stakeholder Communication: Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment and integration of marketing efforts.
  • Compliance: Stay up-to-date with relevant industry regulations and ensure marketing activities comply with legal requirements and industry standards.


Requirements:




  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience (5+ years) in marketing, with a track record of successful campaigns and team leadership.
  • Strong understanding of digital marketing techniques, including SEO, SEM, social media, email marketing, and content marketing.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Strong project management skills.
  • Knowledge of marketing software and tools (e.g., CRM, analytics platforms, marketing automation).
  • Familiarity with industry trends and emerging technologies.
  • Ability to work in a fast-paced and dynamic environment.


This role requires a unique blend of strategic thinking, creativity, and strong leadership skills. If you are a motivated and results-driven professional looking to make a significant impact in the marketing field, we encourage you to apply for this exciting opportunity.