Senior Marketing Strategist for Lagos FMCG

1 month ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

Job Title: Senior Marketing Strategist for Lagos FMCG

About Us

BLAKSKILL LIMITED is a reputable company in the FMCG industry, seeking an experienced marketing professional to lead our marketing initiatives.

Salary and Benefits

The successful candidate will receive a competitive salary of ₦800,000 - ₦1,200,000 per annum, depending on experience. Additionally, they will be entitled to benefits such as health insurance, retirement plan, and paid time off.

Job Description

The Senior Marketing Strategist will be responsible for developing and implementing marketing strategies that drive revenue growth, increase market share, and enhance customer engagement. This includes:

  • Market Analysis and Planning: Conduct market research to identify growth opportunities and trends, develop marketing plans to increase revenue and market share.
  • Pricing Strategy and Business Opportunities: Collaborate with Category Managers to develop competitive pricing strategies, research new technologies and markets to identify business opportunities.
  • Digital Marketing and Events: Drive traffic and sales through social media, digital marketing, in-store events, and grassroots marketing, oversee trade show attendance to maximize visibility.
  • Data Analysis and Reporting: Analyze performance data to identify trends, improve traffic, and increase sales, work with store managers to optimize retail operations and address challenges.
  • Compliance and Visual Branding: Ensure promotional materials meet brand standards for accuracy and compliance, create store environments that attract customers with visual appeal and convenience.
Required Skills and Qualifications

To succeed in this role, you must have:

  • Bachelor's degree in Marketing or related field.
  • Minimum 7 years of experience in marketing management or equivalent work experience.
  • Proven track record in the FMCG/Retail industry within the marketing field.
  • Experience managing a team of marketing professionals.
  • Strong communication, presentation, negotiation, and closing skills.

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