Digital Marketing Director

3 days ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

Company Overview

BLAKSKILL LIMITED is a leading provider of innovative financial solutions. Our mission is to empower individuals and businesses through cutting-edge products and services.


Sales and Business Development

  • Develop and execute strategic sales plans to drive business growth.
  • Lead a team of sales and marketing professionals to achieve targets and exceed expectations.
  • Identify and pursue new business opportunities, generating leads and converting them into customers.
  • Provide expert advice on financial products and services to clients.


Marketing Strategy and Market Intelligence

  • Analyze market trends and customer needs to inform marketing strategies.
  • Conduct research to identify competitive positioning and areas for improvement.
  • Collaborate with the product development team to enhance services and stay ahead of the competition.
  • Monitor industry events and conferences to stay informed about market trends.


Brand Development and Communication

  • Develop and implement marketing communication strategies to build brand awareness and engagement.
  • Stay up-to-date with the latest digital financial services trends and suggest improvements.
  • Represent the company at industry events and conferences to share insights and thought leadership.


Performance Management and Reporting

  • Prepare and present regular sales performance reports to management.
  • Participate in quarterly and annual strategic planning meetings to align with business objectives.
  • Initiate and complete proposals and presentations for new business opportunities.
  • Maintain an extensive database of potential clients and competitors.


Required Skills and Qualifications

  • Strong knowledge of financial services products and services.
  • Proven leadership and interpersonal skills.
  • Market intelligence gathering and strategic planning experience.
  • Ability to think strategically and creatively.
  • Excellent written and verbal communication skills.


Benefits

  • A dynamic and fast-paced work environment.
  • Ongoing professional development and training opportunities.
  • A competitive salary and benefits package.


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