Online Engagement Director

4 days ago


Victoria Island, Nigeria IBIC Holdings Full time

As a Digital Marketing Specialist at IBIC Holdings, you will be responsible for driving online engagement, lead generation, and website sales. This role is essential for growing our brand presence and optimizing digital strategies.

Responsibilities Include:
  1. Developing Integrated Digital Marketing Campaigns: You will develop and execute integrated digital marketing campaigns across social media, SEO, SEM, paid ads, and email marketing.
  2. Optimizing Website Content: You will oversee and optimize website content to ensure an engaging user experience and improved sales conversions.
  3. Driving Targeted Traffic: You will drive targeted traffic and design conversion funnels to turn visitors into customers.
  4. Managing Content Across Channels: You will create and manage content across multiple channels, including TikTok, LinkedIn, Instagram, Facebook, and Twitter.
  5. Implementing SEO & SEM Strategies: You will implement both on-page and off-page SEO strategies while managing SEM campaigns (Google Ads, Bing Ads) for maximum ROI.
  6. Developing Paid Advertising (PPC) Campaigns: You will develop and optimize pay-per-click (PPC) campaigns across Google Ads, Facebook Ads, and Instagram Ads.
  7. Monitoring KPIs: You will monitor KPIs, analyze digital performance, and provide data-driven insights and recommendations.


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