
Brand Strategy Lead
2 days ago
Job Summary
\We are seeking an experienced Brand Strategy Lead to drive our premium brand's communication strategy and enhance our public image. As a key member of our team, you will develop and implement comprehensive branding and communications strategies to expand awareness, engage new audiences, and maximize the impact of our campaigns and projects.
\About the Role
\- \
- Develop and execute marketing strategies that align with our premium brand positioning and target audience.\
- Leverage digital and traditional marketing channels to increase brand awareness and drive customer engagement.\
- Monitor and analyze marketing metrics to assess the campaign effectiveness and adjust strategies as necessary.\
- Interface with clients, marketing teams, and stakeholders to deliver results-oriented marketing efforts.\
- Craft and deliver compelling messaging that reflects the values and identity of our premium leather brand.\
- Oversee the creation of promotional materials, social media content, and advertising campaigns to ensure consistency in branding.\
- Act as the brand's voice in communicating with the media, influencers, and other stakeholders.\
- Develop strategies to convert marketing efforts into measurable sales.\
- Foster long-term relationships with customers, creating opportunities for upselling and cross-selling.\
- Conduct in-depth market research to identify trends, customer preferences, and new opportunities.\
- Analyze competitors' marketing efforts and recommend strategies to maintain our competitive edge.\
- Work closely with the sales team to ensure alignment between marketing efforts and sales goals.\
- Lead and inspire the marketing team to achieve both short-term and long-term objectives.\
- Design and execute branding, communications, and marketing strategies to strengthen our brand identity and visibility.\
- Ensure consistent and effective messaging across all internal and external communications channels.\
- Design and execute strategies for engaging key influencers to amplify our messaging and campaigns.\
- Oversee the creation of high-quality, brand-aligned content.\
- Prioritize multiple projects simultaneously while maintaining quality and meeting deadlines.\
- Maintain accurate records and reports on marketing metrics and campaign performance.\
- Collaborate with cross-functional teams to identify opportunities for process improvement and implement change.\
- Staying up-to-date with industry trends and best practices in marketing and communications.
What We Offer
\- \
- A competitive salary and benefits package.\
- The opportunity to work with a dynamic and innovative team.\
- Professional development and growth opportunities.
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