Head of Retails Sales

4 days ago

Lagos, Lagos, Nigeria THCO Outsource Full time

We are seeking a highly driven and commercially astute
Head of B2C Distribution and Business Development
to lead revenue growth through direct-to-consumer channels. This role will be responsible for expanding market reach, building scalable distribution networks, driving strategic partnerships, and owning the overall B2C growth strategy.

This position is critical to accelerating customer acquisition, increasing market penetration, and strengthening brand presence across multiple consumer touchpoints.

Key Responsibilities
Business Development & Growth

  • Develop and execute the B2C growth and distribution strategy aligned with overall business goals
  • Identify new revenue streams, customer segments, and partnership opportunities
  • Drive customer acquisition, retention, and lifetime value

Distribution & Channel Management

  • Build, manage, and optimize B2C distribution channels (online, offline, agents, partnerships, direct sales)
  • Oversee route-to-market strategy and last-mile delivery effectiveness
  • Establish and manage strategic partnerships to expand reach and scale

Revenue & Performance Management

  • Own B2C revenue targets and growth KPIs
  • Track performance metrics, analyze market trends, and optimize strategies for profitability
  • Prepare regular performance reports and forecasts for executive leadership

Team Leadership

  • Build, lead, and develop a high-performing B2C sales and distribution team
  • Set clear KPIs, performance targets, and accountability structures

Market Intelligence & Brand Growth

  • Monitor competitor activities and evolving customer behavior
  • Collaborate closely with marketing to align campaigns with distribution and sales objectives

Requirements

  • Bachelor's degree in Business, Marketing, Economics, or a related field (MBA is an advantage)
  • 8–12 years of experience in B2C sales, distribution, or business development, with at least 4 years in a leadership role
  • Proven track record of driving B2C revenue growth and scaling distribution networks
  • Strong commercial, negotiation, and stakeholder management skills
  • Experience managing multi-channel and multi-region operations
  • Strategic mindset with strong execution capability

What We Offer

  • Competitive compensation package
  • Performance-based incentives
  • Opportunity to build and scale a high-impact business function
  • Collaborative and growth-oriented work environment

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