sales manager

18 hours ago

Lagos, Lagos, Nigeria Terraform Global Resources Full time

Job description

The Sales Manager is responsible for driving sales growth, expanding market share, and achieving revenue targets within the company. This role involves leading a team of sales executives or representatives, managing key distributor and retail relationships, implementing effective sales strategies, and ensuring product visibility and availability across assigned territories. As the Sales Manager, you will be responsible for driving revenue growth, leading a large sales team, and ensuring the achievement of national sales targets.

Key Responsibilities

Sales Strategy & Execution:

  • Develop and execute sales plans to achieve company revenue and market share objectives.
  • Identify growth opportunities across modern trade, general trade, and key accounts.
  • Analyze market trends and competitor activities to guide strategic decisions.

Team Leadership & Performance Management

  • Lead, coach, and motivate the sales team to meet and exceed sales targets.
  • Conduct regular performance reviews and training sessions for sales representatives.
  • Assign territories, monitor field activities, and ensure proper coverage.

Channel & Distributor Management

  • Build and maintain strong relationships with distributors, wholesalers, and key retailers.
  • Monitor distributor stock levels, sales performance, and credit management.
  • Negotiate trade terms, pricing, and promotional support with partners.

Sales Operations & Reporting

  • Track daily, weekly, and monthly sales performance against set KPIs.
  • Provide accurate sales forecasts and market intelligence reports.
  • Ensure prompt resolution of customer or distributor issues.

Marketing & Activation Support

  • Collaborate with the marketing team to plan and execute trade promotions and activations.
  • Monitor the effectiveness of in-store visibility and promotional campaigns.
  • Ensure proper merchandising and brand representation at all sales outlets.

Compliance & Administration

  • Ensure adherence to company policies, pricing structures, and ethical sales practices.
  • Manage budgets, claims, and incentive programs effectively.

Key Performance Indicators (KPIs)

  • Achievement of monthly/quarterly sales targets
  • Market share growth within assigned territories
  • Distribution and product availability rates
  • Sales team performance and retention
  • Accuracy of sales reporting and forecasting.

Qualifications & Experience

  • Bachelor's degree in Business Administration, Marketing, or related field (MBA is an advantage).
  • Minimum of 5–7 years of progressive sales experience in the hospitality industry.
  • Proven experience managing sales teams and distributors.
  • Strong negotiation, analytical, and leadership skills.
  • Proficiency in MS Office and sales reporting tools (e.g., Power BI, CRM software).

Core Competencies

  • Excellent communication and interpersonal skills
  • Strong business acumen and market understanding
  • Strategic planning and problem-solving ability
  • Results-oriented and target-driven
  • Ability to work under pressure and manage multiple priorities.

Job Type: Full-time

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