Sales Executive – Household Items
4 days ago
Sales Executive – Household Items (FMCG)
Location: Lagos
Employment Type: Full-time
About the Role
We're hiring an experienced Sales Executive to grow our Household Items portfolio in Lagos. You will own sell-in and sell-out targets, expand coverage, manage key accounts, and coordinate trade marketing activities to increase visibility and market share.
Key Responsibilities
Sales & Account Management
Achieve monthly/quarterly sales, collection, and distribution targets.
Manage and grow Modern Trade and General Trade accounts; open new doors and expand SKU listings.
Execute JBP/Promos, negotiate shelf space, secondary placements, and planograms.
Track pricing, availability, and competitor activity; recommend corrective actions.
Trade & Brand Execution
Plan and execute product launches, pricing updates, and in-store activations.
Deploy POSM/merchandising standards and ensure perfect store execution.
Work with Marketing/Brand teams and external agencies to deliver campaigns that drive off-take.
Route-to-Market & Collaboration
Coordinate with Supply/Logistics for order fulfillment and healthy stock levels.
Work closely with Customer Service, Finance (collections/credit control), and Product teams.
Performance & Reporting
Monitor sales, market share, coverage, and promo ROI; submit weekly pipelines and territory reports.
Use data (sell-in/sell-out) to generate insights and action plans.
Requirements
HND/B.Sc. in Sales, Marketing, Business, or related field.
5–7 years proven FMCG sales experience (household or related categories preferred).
Strong negotiation, relationship building, and territory development skills.
Working knowledge of Modern Trade operations and trade marketing.
Analytical, proactive, and excellent written/verbal communication.
Proficiency in Excel/Google Sheets and CRM/reporting tools.
Valid driver's licence; willingness to travel within Lagos as needed.
What We Offer
Competitive compensation with performance incentives.
Growth and development opportunities in a collaborative, fast-moving environment.
How to Apply
Send your CV to with the subject line: "Sales Executive – Household (Lagos) – Your picture must be attached to your application/ curriculum vitae.
- Applications are reviewed on a rolling basis.
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