Advertising Operations Manager

About Jumia:

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

Campaign Management:

• Oversee the end-to-end execution of digital advertising campaigns, including setup, trafficking, optimization, and reporting across multiple platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.
• Develop and implement campaign strategies, targeting tactics, ad creative optimizations, and bid management strategies to achieve campaign objectives and maximize ROI.
• Monitor campaign performance metrics, analyze data insights, and provide recommendations for optimization to improve targeting, reach, engagement, and conversion rates

Ad Operations:

• Manage ad operations processes and workflows, including ad creative trafficking, ad tag implementation, tracking setup, and troubleshooting technical issues related to ad serving and tracking.
• Ensure compliance with ad specifications, guidelines, and best practices across different ad platforms, ensuring proper setup and delivery of ads according to campaign requirements.
• Collaborate with internal teams, external partners, and agencies to coordinate the delivery of assets, resolve technical issues, and implement tracking and measurement solutions.

Data Analysis and Reporting:

• Utilize analytics tools and platforms to gather, analyze, and interpret campaign performance data, providing actionable insights and recommendations for optimization.
• Prepare regular reports and dashboards to track key performance indicators (KPIs), ad spend, reach, engagement, conversion metrics, and other relevant metrics, communicating results to stakeholders.

Optimization and Experimentation:

• Conduct A/B testing and experimentation to evaluate ad creative variations, targeting options, bidding strategies, and other factors influencing campaign performance.
• Implement optimization tactics and adjustments based on data-driven insights and performance trends, iterating and refining strategies to improve campaign effectiveness and efficiency.

Team Leadership and Development:

• Lead and mentor a team of ad operations specialists, providing guidance, coaching, and support to ensure high-quality execution of campaigns and continuous professional development.
• Foster a collaborative and innovative team culture, encouraging knowledge sharing, best practice adoption, and cross-functional collaboration with other marketing teams.

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• 5 -7 years of experience in digital advertising, ad operations, campaign management, or related roles, with a proven track record of managing successful digital advertising campaigns.
• Proficiency in digital advertising platforms and tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Display & Video 360, and ad serving platforms.
• Strong analytical skills and data-driven mindset, with the ability to interpret campaign performance data, identify trends, and optimize campaigns for maximum ROI.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Leadership and team management experience, with the ability to inspire, motivate, and develop a high-performing team.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, external partners, and agencies.
• Detail-oriented and organized, with a strong focus on quality, accuracy, and attention to detail.
• Certification in Google Ads, Facebook Blueprint, or other relevant digital advertising certifications preferred.

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders