Brand Development Manager

JOB DETAILS:

• The Brand Development Manager is responsible for managing multiple brand portfolios, ensuring their growth, relevance, and profitability in the personal care and beauty care sector.
• This role requires expertise in brand DNA creation, product formulation, market intelligence, and strategic planning to drive successful product launches, competitive positioning, and market penetration.
• The ideal candidate comes from a multinational company background with a proven track record in personal care or beauty industries.

Key Responsibilities
Brand Strategy and Development:

• Develop and define the DNA, positioning, and unique selling propositions (USPs) for multiple brands under the portfolio.
• Drive the creation of innovative product formulations in collaboration with R&D teams, ensuring alignment with consumer trends and brand identity.
• Plan and execute comprehensive go-to-market strategies for new product launches.

Market Research and Business Intelligence:

• Conduct in-depth market research to identify consumer needs, market trends, and competitive landscapes.
• Utilize business intelligence tools to analyze data and provide insights for brand strategies and decision-making.
• Monitor competitor activities and ensure the brand remains competitive and relevant.

Product Management and Innovation:

• Work with cross-functional teams (R&D, production, marketing, and sales) to develop new products from concept to commercialization.
• Ensure product formulations align with market demands and brand strategies while adhering to regulatory and compliance standards.
• Regularly evaluate product performance and recommend changes to improve market appeal and profitability.

Marketing and Promotion:

• Collaborate with the marketing team to design impactful promotional campaigns for brand awareness and sales growth.
• Oversee the creation of brand assets, including packaging, digital content, and advertising materials, ensuring consistency across all platforms.
• Manage budgets for marketing and promotional activities.

Route to Market and Penetration Plans:

• Develop and execute strategic plans for market penetration, including channel strategies and distribution frameworks.
• Work closely with the sales team to ensure effective distribution and retail presence.
• Measure the effectiveness of market entry and penetration strategies and adjust plans as needed.

Stakeholder Engagement:

• Liaise with external agencies, suppliers, and distributors to achieve brand objectives.
• Build and maintain relationships with internal teams, including sales, production, and finance, to ensure seamless execution of brand initiatives.

Qualifications

• Education: Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).
• Experience:
  • 5 – 8 years of experience in brand management, preferably in a multinational company within the personal care or beauty care industry.
  • Proven expertise in launching and managing multiple brands.
  • Strong understanding of product formulation, DNA creation, and market penetration strategies.
• Skills:
  • Advanced knowledge of market research tools and methodologies.
  • Strong analytical, organizational, and project management skills.
  • Excellent interpersonal and communication skills to collaborate with cross-functional teams.
  • Creativity and innovation in driving product and brand development.

Key Competencies:

• Strategic and forward-thinking mindset.
• Proficiency in understanding and interpreting consumer behaviour.
• Strong leadership and decision-making abilities.
• Ability to work in a fast-paced, dynamic environment.

Salary
N200,000 monthly.

HOW TO APPLY
To apply for the ongoing African Industries Group (AIG) job recruitment, visit the job APPLICATION PORTAL to submit your application