Brand Manager

1 day ago

Lagos, Lagos, Nigeria Khenpro Global Service Full time

Job Summary The Brand Manager is responsible for developing, implementing, and managing brand strategies that strengthen the company's market position, enhance brand awareness, and drive business growth. The role involves overseeing brand communication, product positioning, market research, and ensuring consistent brand identity across all marketing channels. Key Responsibilities 1. Brand Strategy & Positioning Develop and implement annual brand plans aligned with company objectives. Define brand positioning, value propositions, and messaging. Conduct competitive analysis to identify market gaps and opportunities. 2. Marketing Campaigns & Execution Plan and execute brand campaigns across digital, print, and experiential channels. Work with creative agencies to develop brand materials, advertisements, and promotions. Monitor campaign performance and optimize for effectiveness. 3. Market Research & Consumer Insights Conduct market research to understand customer needs, industry trends, and brand perception. Analyze consumer behavior and translate insights into actionable strategies. Track brand health metrics such as awareness, preference, and loyalty. 4. Product & Brand Development Collaborate with product development teams to support product launches and packaging design. Ensure brand consistency across product lines and marketing materials. Develop and manage brand guidelines. 5. Budget & Vendor Management Manage brand marketing budgets and ensure cost-effective spending. Liaise with advertising, media, and creative agencies. Negotiate contracts with vendors and service providers. 6. Internal Collaboration & Communication Work closely with the sales team to align brand strategies with sales goals. Train internal teams on brand messaging and identity. Provide periodic brand performance reports to management. Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Communications, or related field. 3–5 years of experience in brand management, marketing, or related roles. Experience in FMCG, retail, tech, or similar industries is an added advantage. Strong understanding of brand strategy, consumer marketing, and digital marketing. Skills & Competencies Strong creativity and ability to develop compelling brand stories. Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Project management and leadership skills. Proficiency in marketing tools and analytics platforms. Ability to work under pressure and meet deadlines.

Job Type: Full-time

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