Senior Sales Executive

Company Overview

JMG Limited is a leading diversified electro-mechanical solutions provider in West Africa, with a strong reputation for quality, reliability, and innovation. We specialize in power generation, HVAC, and industrial equipment, delivering top-tier solutions to a wide range of sectors. Our power generation division is a market leader, providing robust diesel and gas generator sets from world-renowned brands to keep businesses and communities running.

Job Summary

We are seeking a highly motivated and experienced Senior Sales Executive to drive the sales of our diesel and gas generator portfolio. The ideal candidate will be a strategic hunter with a proven track record in B2B sales, capable of identifying high-value opportunities, building long-term client relationships, and closing complex deals. You will be responsible for the entire sales cycle, from prospecting to after-sales support, focusing on key sectors such as Manufacturing, Oil & Gas, Telecommunications, Healthcare, and Construction.

Key Responsibilities

1. Sales Strategy & Business Development:

2. Develop and execute a strategic sales plan to achieve and exceed sales targets for diesel and gas generators.

3. Identify and target new business opportunities through market research, networking, and cold calling.
4. Build and maintain a robust sales pipeline, accurately forecasting revenue and tracking progress in the CRM system.

5. Analyze market trends and competitor activity to position JMG's offerings effectively.

6. Client Relationship Management:

7. Cultivate and manage relationships with key decision-makers (C-level executives, Project Managers, Facility Managers) in target industries.

8. Conduct in-depth client needs assessments to understand their power requirements and propose tailored generator solutions.

9. Act as the primary point of contact for clients throughout the sales process, ensuring a seamless and professional experience.

10. Technical Solutioning & Proposal Development:

11. Work closely with the technical and engineering teams to design optimal power solutions (sizing, fuel type, automation, etc.) for client projects.

12. Prepare and present detailed technical and commercial proposals, including specifications, pricing, and commercial terms.

13. Lead technical presentations and product demonstrations for clients and at industry events.

14. Negotiation & Deal Closure:

15. Lead contract negotiations, addressing technical and commercial concerns to secure profitable deals.

16. Prepare and review sales contracts, ensuring they align with company policies and client expectations.

17. Facilitate a smooth handover to the project execution and after-sales service teams upon order closure.

18. Market Intelligence & Reporting:

19. Provide regular sales reports and market feedback to management.

20. Represent JMG at industry conferences, trade shows, and networking events to enhance brand visibility.

Qualifications and Experience

Essential:

• Education: Bachelor's degree in Engineering (Electrical, Mechanical, or related field). A Master's degree or MBA is a plus.
• Experience: Minimum of 7 years of proven B2B sales experience, with at least 5 years specifically selling diesel and gas generators or heavy electro-mechanical equipment.
• Technical Knowledge:
• In-depth understanding of generator sets, including their components, operation, and applications (prime, standby, continuous power).
• Knowledge of power systems, load calculations, and integration requirements (ATS, Synchronization Panels).
• Familiarity with the comparative advantages of diesel vs. gas generators.
• Sales Acumen:
• Demonstrated ability to consistently meet or exceed multi-million Naira/Dollar sales targets.
• Proven experience in managing the entire sales cycle for high-value, long-sales-cycle projects.
• Exceptional skills in negotiation, presentation, and contract management.
• Industry Network: An established network of contacts within key sectors like Manufacturing, Oil & Gas, Telcos, and Construction in the region is highly desirable.

Desired Skills and Competencies:

• Hunter Mentality: Self-starter with a strong drive to pursue and close new business.
• Strategic Thinker: Ability to develop and execute a territory or sector-specific sales strategy.
• Relationship Builder: Excellent interpersonal and communication skills, with the ability to build trust and rapport at all organizational levels.
• Result-Oriented: Highly motivated, persistent, and focused on achieving goals.
• Tech-Savvy: Proficient in using CRM software (e.g., Salesforce) and the Microsoft Office Suite.
• Mobility: Willingness and ability to travel extensively within the region.