Marketing Specialist at Mopheth

2 days ago

Lagos, Lagos, Nigeria Mopheth Limited Full time ₦1,200,000 - ₦1,500,000 per year

JOB TITLE: Marketing Specialist

JOB LOCATION: Lagos



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JOB DETAILS:

  • We are seeking a creative and dynamic Marketing Specialist with expertise in e-commerce and digital products and brands.
  • The candidate will be responsible for developing and executing marketing strategies that drive and boosts sales growth across all our platforms).

Key Responsibilities
Campaign Development:

  • Design, plan, and execute multi-channel marketing campaigns to achieve business objectives.
  • Conduct market research to identify target audiences, trends, and opportunities.
  • Collaborate with cross-functional teams to ensure alignment and effective campaign execution.

Content Creation and Management:

  • Develop and maintain a content calendar to ensure consistent and engaging content.
  • Create high-quality, relevant content (articles, social media posts, videos, etc.)
  • Manage and update website content to ensure accuracy and freshness.
  • Ensure brand consistency across all content channels.

Social Media Strategy:

  • Develop and implement comprehensive social media strategies to increase brand awareness.
  • Manage and maintain social media presence across multiple platforms.
  • Create engaging social media content to drive interactions and conversions.
  • Monitor and respond to social media comments and messages.

Email Marketing

  • Design, develop, and send targeted email campaigns to drive conversions.
  • Manage email lists and ensure compliance with anti-spam laws.
  • Analyze email campaign performance and optimize future campaigns.
  • Create automated email workflows for nurturing leads.

SEO and SEM:

  • Conduct keyword research and optimize website content for search engines.
  • Develop and execute paid search campaigns (Google Ads, etc.).
  • Monitor and analyze website analytics to improve search engine rankings.
  • Ensure website technical SEO best practices.

Data Analytics:

  • Track and analyze marketing metrics (website traffic, engagement, conversion rates, etc.).
  • Provide data-driven insights to inform marketing strategies.
  • Set up and manage analytics tools (Google Analytics, etc.).
  • Create dashboards to visualize marketing performance.

Customer Segmentation:

  • Identify and segment target audiences based on demographics, behavior, and preferences.
  • Develop targeted marketing campaigns to address specific customer segments.
  • Collaborate with sales teams to ensure alignment with customer segments.

Partnership and Influencers:

  • Identify and establish partnerships with relevant businesses and organizations.
  • Collaborate with influencers to promote brand awareness and products.
  • Develop and manage partnership agreements and contracts.
  • Monitor and evaluate partnership effectiveness.

Requirements

  • Bachelor's Degree in Marketing, Communications, or related field
  • 5+ years of marketing experience (digital marketing focus)
  • Strong understanding of digital marketing channels and platforms
  • Excellent creative and analytical skills
  • Familiarity with marketing automation software

Desirable Skills:

  • Experience with graphic design and video editing software
  • Knowledge of SEO principles and content marketing strategies
  • Certification in digital marketing (Google Analytics, HubSpot).

What We Offer

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Dynamic and supportive work environment.

HOW TO APPLY
To apply for the ongoing mopheth job opening, visit the job APPLICATION PORTAL to submit your application


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